Do Backlinks Increase Web Traffic?

backlinks increase web traffic

Do backlinks increase web traffic? This is a question that many people keep asking themselves. Beginners find it confusing because it is a bit technical. However, this shouldn’t worry you. In this guide, we will go through all you need to know and help you understand whether backlinks increase web traffic.

What Are Backlinks?

Before we go any further, let us start by defining what backlinks are and their role in the digital marketing space.

Backlinks are hyperlinks that link to another website. It is that simple. However, there is the marketing aspect of it. In the digital marketing world, specifically search engine optimization, having a link back to your website is one of the most important things. It is seen as a vote to authority because search engines like Google and Bing use backlinks to determine how credible a website or a page is in relation to others. So, the more backlinks one has, the better chance they stand with search engines than a website that has fewer backlinks.

But that is not all. There is also the quality aspect. Not all backlinks are equal. Some have more authority than others which makes it necessary to have both more backlinks and good quality ones. But do backlinks increase web traffic? Let us delve more into that.

Do Backlinks Increase Web Traffic?

The straightforward answer to whether backlinks increase web traffic is both Yes and No. Backlinks alone to a website do not increase traffic. At least not in a direct way. There are situations where one gets a backlink and get traffic at the same time, yet there are situations where only backlinks are acquired without necessarily getting traffic.

When Do Backlinks Increase Web Traffic

Here are two examples of when backlinks increase web traffic.

High Traffic Websites

If you get backlinks from websites that have good authority, then you will get both a backlink and potential traffic. A good example is when doing guest posting. Here you publish content on another blog and while you get a backlink, you will also get some traffic. The traffic will depend on the authority and the traffic potential of that particular blog or website. This is actually seen as a white-hat method of getting both traffic and backlinks.

Search Engines

When you get backlinks, search engines like Google and Bing will see your website as a credible site. As such, it will favor you in the search engine rankings for the page that has backlinks. However, it should also be noted that the authority and amount of backlinks should offer a better mix as compared to your competitor. By ranking you better based on backlinks, you can then say that backlinks increase web traffic, albeit indirectly.


Having looked at the various ways on the effect of backlinks, we hope we have answered the question of whether backlinks increase web traffic.

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