Google is without a doubt the best search engine platform. There are over 8 billion searches every single day that is done on Google. This makes it the biggest by far in terms of market share. As such, marketers should take advantage of the opportunity and harness traffic from the search engine. This is something that many people are already doing. In a process of optimizing their website called search engine optimization (SEO). Through this process one is expected to make necessary tweaks and optimizations to meet those required by Google. In this guide, we will be going through the process on how to get more traffic from Google.
Guide On How To Get More Traffic From Google
Below, we will go through some pointer son how to get more traffic from Google. These are fairly easy strategies that anyone can implement on their site and start receiving good quality traffic from Google.
Do Keyword Research
Keyword research is the first step of getting website traffic from Google. Under this process, one uses some handy web tools to discover keywords that people are searching for. It is good to know what people want before you start writing articles. That way, you eliminate any guess work. So, what you end up with are good keywords that you know will pull people to the website and will also ensure Google recommends them.
On Page Optimization
The next step is to ensure that you craft good article pieces depending on the keywords that you have picked. The on page optimization part is to ensure that the content will have a high chance of appearing on top of Google. There are a number of optimization rules that one needs to adhere to. These rules are to do with the article that has been written as well as the website itself and how the structuring has been done.
Off Page Optimization
The next step after on-page is to optimize for off page. This is simply how the website relates to other websites. This is measures through the links that the website gets from others. The more the websites points to yours or the specific page, the higher the chances of appearing top of Google for your selected keyword. It is more like a vote for your site by others.
Share More On Social Media
Social media might seem as if it is not related to the search engines like Google. But that is not true. Google and other search engines like Bing occasionally use social media as a way to gauge content quality. So, for instance if an article gets so much attention, they will consider it to be a credible piece and consider ranking it higher in the search engines. So, do not ignore the power of social media and what you can get from it.
Shared above are some of the best ways that you can be guaranteed to get good traffic from Google. They are easy to follow and implement which is why every website owner should do it.
Social media is one of the best ways to generate website traffic. Anyone can easily implement social media marketing into their website because it is very simple to do. But that is not the best part. The best part is that it is all free and nobody doesn’t have to spend anything but just have a good strategy in place. It is the strategy that is the master in all this. In this guide, we will be looking at ways that you can be utilizing social media traffic on your website to ensure you get the best out of it. These are strategies that have been used by many experts before and proven to work all the time.
Strategies Of Utilizing Social Media Traffic
Here are some of the simple but very effective strategies that one can utilize to get the best out of their website.
Using Social Media Sharing Plugins
You must have come across a website that has social media icons showing all over the content. Well, it doesn’t necessarily have to be everywhere. All you need is to install the right plugin and extensions to show the sharing plugins to the readers of your website. There are some that float left, right or center. Whatever you do, be sure to include them on your website. This increases the chances of your content reaching more people on social media.
Create Viral Headlines & Crispy Content
Viral content is among the strategies that many people are realizing their worth. If you were to write a blog post, make sure that the headline is catchy and will entice someone to want to click on it. This way, you not only pull people but also encourage them to share on social media. You should however avoid exaggerating things and overcooking the recipe in the process. This could be disastrous if you end up exaggerating it.
Always Share The Content & Encourage Others Too
Sometimes the content you have created needs a little kick in the beginning. To that extent, be sure to always share the content that you create onto the social media platforms you are active on. This will attract people to your website and also make others want to share the content. Soon, you could be creating endless viral sharing sending tons of traffic to your website. You can also encourage others and ask them to share the content.
Regular Updates
One of the winning strategies used by experts in the industry is to post consistently and regularly. Doing so will attract a lot of people regularly making you the go-to guy for the content. This is something that has been proven to work more successfully.
Conclusion
Social media can be a good tool to generate tons of quality website traffic. Shared above are some of the proven strategies that one could use to get that kind of traffic to their site.
If you find that to be a bit tedious, then you may want to check out our website traffic packages.
Search Engine Optimization (SEO) is the process of optimizing and tweaking a website to become search engine friendly. Search engines such as Google, Bing and Yahoo have a lot of websites in their database. So many such that they needed to create an algorithm to rank websites on their platform. You can imagine a scenario where there are a lot of websites selling pet food, and they all need to be presented on the search engine. It is these set of algorithms that search engine optimization experts study and then come up with an optimization plan. Websites need to appear on the front pages of the search engines where customers and clients can see them. So, does SEO guarantee website traffic? Let us find out in this guide.
The Rules of SEO To Get Website Traffic
Here are some of the rules that you may want to adhere to get website traffic to your website.
Find the right keywords
Keywords is everything when it comes to SEO. Without the right keywords, you have a failed website project. It might not get you the traffic you need.
It is always recommended that one put their focus on long tail keywords when their website is still new. This is because you cannot be able to compete with big websites that have been around longer and those that have superior authority.
Optimize Website For Speed
Nobody likes a slow website. This is something that search engines like Google know and they will do anything to avoid presenting a slow website on their front pages. This means that for you to get a shot at the first page of google, your website should be fast. The faster, the better.
Have On Page factors On Point
SEO optimization can either be on-page or off-page. When it comes to on-page it deals with all the factors on the site and not outside it. This kind of optimization includes optimizing keyword density, keyword on title, keyword prominence among other things. To get website traffic the on-page factors need to be dealt with.
Off Page Optimization
This is the last part of optimization. But it is as important as any other part. Failing with Off page optimization will leave you with a good website that people do not visit. The off page optimization involves building backlinks and other things like social media signals to your website. Most of the people however outsource this section since it is a bit complicated.
Conclusion
Does SEO guarantee website traffic? Yes, proper search engine optimization can guarantee you traffic. Although nobody can gauge the exact amount of traffic, following every optimization approach will help you garner some traffic and get sales in the process.
There is only one notable downside to the SEO game. It takes time to see results. This could be many weeks or months. If you find the entire SEO game to be tiresome, then you may want to consider other viable web traffic sources for your website. Buying traffic for your website is one way that you can get more sales and leads.
Check out our web traffic packages and see which one suits your website. These are the same packages used by many experts across many niches.
If you think that after creating your website, you can start seeing people coming to your website right away, then you are dead wrong. Designing and putting your website up is just half the battle. There is more that is needed of you which you are expected to do. In this guide, we will show you how to drive traffic to your website the easy way without having to break a sweat. These are the same approaches that top industry experts use to generate high quality traffic to their own websites. And as you know by now, gettign website traffic means that you get more sales and conversions.
Top Strategies To Drive Traffic To Your Website
Let’s get started with the simple web traffic generation strategies that are sure to get you the desired results.
Search Engines
Search engines like Google, Bing and Yahoo are the backbone of the internet. They keep a database of frequently refreshed data on all the websites across the web. In their database, they serve users who search their platform to find information and do their shopping. It has become a norm to use these search engines to find anything online.
From a website owner’s perspective, it would mean that getting ranked top means you get more website traffic. And that is something you should be asking yourself. So, how do you drive traffic to your website from the search engines?
In a process called Search Engine Optimization, you need to optimize the website to follow a certain set algorithm. This will ensure that you get better positioning and have better chances of Google and other search engines placing your site at the top.
Social Media
There is absolutely no doubt that social media is the place to be. There re billions of people on these platforms who are active every day. These are people of all ages, class and varied interests. The top 3 social platforms alone are a host to over 2.5 billion users and if you play the game right, then you will surely reap big with social media. Almost, if not everybody with a smartphone or a computer has a social media account and more than half being very active. This can only mean one thing for webmasters and internet marketers: more website traffic.
It is advisable to join at least two social media platforms and learn how their system works and then start marketing your website. There is always a way to break through and drive traffic to your website. Although approaches varies with the different social media platforms.
Paid Targeted Traffic
The two approaches shared above are free to use. Unless you are paying someone for the service of marketing through those platforms. This is the process that involves buying ad spaces across different platforms. The platforms can range from social media to search engine ad spots. For instance Google offers a bidding system where users can buy ad spaces by competing with others by bidding. This is mostly in the for of CPC (Cost PEr Click), a system where one pays for when people click and visit their website.
Besides direct marketing, another approach that you could employ within the paid traffic marketing is to use retargeting.
Conclusion
Both of the free and paid traffic approaches shared in this guide are very efficient and tested. Paid traffic is a viable and quick way to drive traffic to your website if you know how to go about it. We advise that you do more research and learn about this to avoid losing money.
What is domains and web traffic? If you have a website, then you will want to drive traffic to the page. However, this requires that you have the proper domain in which to gain viewers. Understanding how to go about choosing and implementing the domain into your overall design is critical for the success of your site. This article will explain some of the key considerations you should take when setting up your domain and hosting for your website. Read on to find out more.
Why does a domain matter?
Your domain is how all traffic will come to know your page. Think of it as the phone number for your site. If you have your site unlisted, or too private, they will never find it. When you pick a domain name, try to find something which will identify your specific products, goods, or services. You do not want to have a generic domain. These are forgettable. For example, if you have a store which sells glasses, you do not want to say johndoesglasses.com but have it oriented to the type of glasses such as steampunk_glasses_of_New_York.com.
By giving your site a domain which is specific to your products, goods, or services, you create a shareable and memorable address for your site. It is strongly suggested that you do not use any domain which has affiliations with the creation site. These are too long to remember and have multiple parts to remember (such as johndoe.wordpress.com/123456). If using WordPress, Wix, Weebly, or another online web builder, opt for an original domain name if you wish to increase your website traffic.
HTTP is a must for Domains and web traffic
Google algorithms are tightening down on the HTTP part of the domain name. Https ensures the security of the domain and the site that is being visited. As security on the web continues to increase, look to your hosting provider to provide the certificates to allow for the Https association. The google algorithmic system will penalize sites which do not have the Https at the beginning of the domain name and placed further back in the SERPs (Search Engine Result Pages). The further back that you are in the SERPs, the less traffic that you will have to your site. Studies have shown that you are 80% more likely to have traffic if you are on the first page. The traffic to a site drops dramatically per page.
HTTP is the bare minimum security that you should have associated with your site. The more security that you can add to your domain, the better you will do when people search for your particular goods, products, or services on the web. What you do not want is to have a shortage of safety features and be deemed as a site which is possibly malicious. Get HTTP security for your site before you go live.
Website and Internet domain names concept with domains sign and text on colorful cubes isolated on white background.
What domain extension should I use?
TLDs (top-level domains) are in abundance. Currently, there are over 280 in the world. This poses the question which domain extension you should use. The most popular is still .com, but you can also opt for one of the other top 5 domain extensions. These five are .net, .edu, .gov, .org, and .co. Keep in mind that there are over 1200 lower level domain extensions which are suggested by domain name providers. These could include .info, .club. .us, .uk and such.
When picking your extension, you want to ask yourself which one memorable and which extension is forgettable. Remember that the most common is .com. This would be the best solution for your domain name. If your domain name is taken with the .com, opt for another TLD. However, it may be best to choose another domain name rather than try to fit the name into the web through another TLD.
When you should use non .com domains
.com is the king of domains and should be used as your primary domain name for your site if you wish to see any traffic. However, this is not to say that the other TLDs do not have their place. You should consider having consider having multiple domain name purchased for your site. Ensure that all the domain names forward to the correct page. You do not want to have any 402 errors associated with the domain names. If you have a business, have the .com, .biz, .co, and the country in which your business is mainly focused such as .us or .uk. By doing this, you increase the amount of traffic which sees your site. Again, think of it as a telephone number for the web. The more numbers that you have listed in the phone book, the more calls you will get to your site.
Once you have gained your domains, you must register them with all the primary search engines. Search engines do not automatically know when a website goes live. If nothing else, make sure that you have the top engines (Bing, MSN, Yahoo, Google) covered if you wish to see any traffic to your site.
A note about domains and web traffic
Purchasing a domain is critical to the functionality of your site. For web traffic, it is critical that you have the right name associated with your business. When you purchase your domain name, look at how popular the name is. Do this by conducting an audit on the sites which are like the content that you provide. If you find that you have a popular domain, you will do well in the SERPs if your SEO and content are properly formatted.
Popular web names will increase in their price once the duration of the domain lease has expired. Most domain hosting and domain names are on a year-to-year basis. You may can purchase multiple years of a domain. This is the preferred method as it secures your webpages address for some time. What you do not want to happen is for your domain lease to expire and someone to grab up the addresses, forcing you to come up with another domain. Monitor the domain’s expiration date in order to minimize this risk.
If you have a web page, you may question, are scrolling or individual pages better for web traffic? These are the only two types of pages which are used by web developers. The individual pages mean that every time there is an major component introduced into the content of the page, that that content gets a page dedicated to it. Scrolling pages keeps all the content on the same page, bookmarking areas with navigational tabs. So which one is better for web traffic? Read on to find out.
Choosing the best layout for the type of page you have
The first thing which should be considered when trying to determine scrolling or individual pages is the type of site which will be used. Primarily, if you have an e-commerce site, you will want to go with individual pages should you have substantial products. However, if you have only a few products or services which you want to sell, it may be the best option to have a single scrolling page.
The major consideration for your website traffic with the type of page that you choose to use is based on the hit and bounce rate on the site. If you think you can have the same number or greater hits on individual pages, then it is beneficial for you to separate out the content and use navigational tabs for the content. Yet, if the amount of content on the pages and the amount of product do not reflect an outrageous amount of traffic, then keep the focus on one page. Determine the type of page first to help maximize the traffic flow to your website.
Keyword considerations
One of the biggest flaws with having individual pages is in keyword saturation. When you have individual pages, all of those pages must be written with SEO in mind. This means that you may need to write the content multiple times. This is especially true if you have a site and need to have it in mobile or tablet format. Keywords and phrases are used multiple times on the same site. You could suffer in the SERPs from having the site overly saturated with keywords. You may need to alter your content on the pages with new keywords. Even have the keywords change from platform to platform. If you are creating individual pages for mobile and tablets, ensure that your SERP does not suffer.
Scrolling pages less need to keep multiple keywords and phrases. You need to have them on the scrolling page. They need to be strategically placed. However, unlike the individual pages, you will only need to have the content written once. Most scrolling pages are liquid format. This means that they scale to mobile or tablet format. They do not require you to rewrite the content. This is a tremendous advantage for your SEPs. You can focus on the content rather than on the wordage.
Other SERP considerations
The web traffic depends on the SERPs. This depends on your content. If you have an individual page, then the content is limited to only having to optimize the site once. Yet, if you have individual pages, you may need to reload and re-optimize every page. When would this be beneficial? It would help your website traffic to have individual pages when you want to showcase a particular product or service. For example, if you are selling purses and want to have the customer see the purse and the features before buying, an individual page would be ideal.
Be cautious in how you set up your SEO. Include a header and footer on every page for the best results. What you do not want for your web traffic is to have the traffic oriented only to one of the supporting pages and not to the main page. Ensure that there is a continuity between the pages for the best results. Also, when placing media, have all the content point back to the main page. Your alt descriptions should showcase the piece being offered. But keep your overall SERPs in mind. Use keywords and phrases which are found on the main page in your description.
Analytic considerations
Many times, you will want to use the analytics of your page to determine where you need to advertise for your web traffic. This is where determining if scrolling or individual pages are better comes into play. Analytics will apply to a specific page. Therefore, if you have a page which is doing well, it will show the page with a lot of traffic. Yet, you could end up with double counts if the person goes to another page or if they open multiple windows. Individual pages do better with analytics, as you only have to focus on one page. Keep in mind also that the analytics for the single page will give the user a better feel of the bounce rate and the retention rate for your site’s content.
Are scrolling or individual pages better for algorithms
Algorithms will be the fundamental way in which you will know how well your page is doing and how much traffic you are getting to your page. With a single page, you have the advantage of all the content being used by the algorithm at once and posting that one page higher in the SERPs. Multiple page sites will require you to have the algorithm run on each page. So while your homepage may rank high in the SERPs, your other pages may rank lower. This could cause confusion when analyzing your web traffic.
Are scrolling or individual pages better for web traffic?
If you have an individual page or low content, then a scrolling page is the best option for your website traffic. However, if you have an e-commerce site or if a scrolling page would look too cluttered, then it may be best for you to dedicate multiple pages to your content. More important than the page layout is a focus on the material and SEO. Determine the type of site that you need, and focus on driving traffic to your site by keeping your content updated.
Do images and media help your web traffic? It depends. If you are using your web images properly and meet certain parameters, then the answer is yes. However, if you do not know the proper way in which to include images and media on your website, the answer is no. In fact, if you do not use the images and media properly, you could harm your website traffic. Here is what you need to know about including images and media in your website to help increase your website’s traffic.
Have your text ready first
Before you can have the images and the media on your site, you must have the text on your blog completed. Check your site for the SEO and key phrases. Research to see which phrases and words are the most searched. This will help you with your overall construction of your site. Once you have the proper text in place, check the formatting. You should use the H1 ,H2, H3 format. Paragraphs should not be over 200 words to have the best results. Ensure that at least one of those paragraphs has your keyword or phrase. When all this is in place, you can place your images.
Why is the text important to do first? It is important because all the media must revolve around the headers and text in place for SERPs.
Match Images and Media for the SERPs
To drive traffic to your website, you will need to match the images and the media to the headers and content of the site. This will help in your SERPs. When people search for a keyword, not only will your page show up, but the images and media will show up in the SERPs. In order for this to happen, you will need to have the proper alt descriptions in place. Use your key phrase or SEO words within the descriptive text in order to pair the media and images to the page properly.
Avoid using phrases and keywords which are too long. People use a one to two word search. If a person is using a longer phrase, it is usually as a question. Does your keyword or phrase answer a question or is it just random words? Both images and media must meet the needs of your potential target audience if you wish to drive traffic to your site.
Compression and size matters
One of the biggest mistakes which can be made with incorporating images and media onto your site is to place unformatted images and media onto the site. Images need to be clear, but they do not have to be HD. Keep in mind that the images need to be viewed on mobile devices and on traditional devices like laptops and desktops. Media should stream without having to buff for long amounts of time. If you find that you have either of these issues, then your site will not gain traffic through images and media.
Images and media help only when they are compressed and ready to be viewed. Remember that a site must load within 2 seconds to be relevant in today’s world. Any images or media which do not load in this amount of time will be forced back in the SERPs, hurting your chances of gaining more traffic. However, if you compress your media and images, then you have a better chance of that media being seen and tagged.
Make your media socialable
Your images and the media are only effective if they can be seen by multiple people. While you hope you will have traffic come to your site primarily from the text and the SEO, you cannot count solely upon this. The images and the media should help as the secondary guide to your site. You can drive traffic to your site by making the images socially sharable. Make sure that you allow sharing on the major platforms. Those platforms would be Facebook, Twitter, and Instagram. Images and media should also include a share link button or an embed button to allow people to link the image and content of your page to their own.
By building up the social status of your page, you gain a tremendous amount of traffic. People want to share images and media which are interesting. As more people share your images and media, the more exposure you will have to the audiences which you may not have recognized in your SEO and content building. The law of probability applies here. The more people that see your content, the more traffic you will gain.
Don’t overdo it
While adding images and media to your site is important, you can go a bit overboard with the media if you are not careful. You should follow the rule of adding images to every 500 words of content. So, if you have a 800 word article, you need only one image. If you have a 1000 word article, there should be two images, or one image and one piece of media. Placing more content than this and the site may look cluttered. Cluttered sites do not do well in driving traffic. Keep a crisp and clear look for the best results.
Do images and media help your web traffic?
Images and media can help your website traffic a good bit if you take the time to imbed them properly. Monitor the text, the content, the linkage, and the amount of images and media that you have and you should do fine. When using content from the web, be sure to give the proper credits to the source of your image. This will not harm your site and will keep you from having any issues with copyright.
For best results, use your own original images and media to help you boost your website’s traffic. In doing this you can focus more on the content than the backend formatting and linkage. Either way, having images and media can help build website traffic.
If you are building a site, then you want that site to be seen. A focus on aesthetics is critical to the overall SERPs. But it goes beyond just having something that looks nice if you wish to have great exposure and boost your views. To have an increase in traffic to your site, you must have strategically placed keywords, headers, SEO development, images, media, and inbound and outbound links. But what are inbound and outbound links? This article will explain both and their purpose, explaining why they are critical to have on your site.
What are inbound links?
Inbound links work to link content between the various posts that you may have on your site. They can also link to other parts and pages of your site. Like the name suggests, it is an internal linking of content on your site. As such, you need to keep the linkage to a minimum. It is suggested that you only use 2 to 3 links per 1000 words to help keep your site from looking spammy.
Inbound links require that you have text associated with them. Much like your alt text for images and your http references for media, you will want to have words that as associated with the content that you wish to reference. SEO key phrases are the best wordage to use for your inbound link. However, if you cannot use an SEO keyphrase, ensure that the words identify the page or content properly which you wish to link to. Words and links must work together cohesively if they are to be an effective way of driving your traffic to the various parts of your site.
Tips for great inbound links
While you must have the proper association between your links and the words being used, there are other ways in which you can boost the effectiveness of your inbound links. First, have an inbound link within the first paragraph of your content. Avoid using a sales pitch type link here. This inbound link should be informational only. Also, keep the link wording small on the first paragraph to avoid giving off a spammy aesthetic.
It cannot be stressed enough how important SEO words are to your links. Use SEO phrases and key phrases on your inbound links. If you are linking to a previous post, use the proper coding within your site to have a new window open. This will keep people from having to go back to your page and find the reading spot where they left off. WordPress is a bit different in the link association. You may not be able to link with a new window. If this is the case, make sure you have a quick link back to the post on the page.
Avoid using inbound links within the same paragraph. It is best to have one at the start of your content and to have another close to the end of your content.
What are outbound links?
If inbound links are those links that are to content within or “in” your page, it goes to reason that outbound links will go to content outside of your page. The outbound links are to another page that is not affiliated with your site. You may wonder why you would want to have any outbound links. Does this help your SERPs at all? The answer is yes and no.
How it helps your SERPs is that you are seen as being a part of the site which you referenced. For example, if you have a page that references a specific Forbes article, then when someone looks for that specific article, you may show up. But if that person is just looking for general content, your site may not appear in the SERPs. Where it helps your site the most is in the algorithms. Specifically, when the algorithms look for sites that have valuable content, it will see that you have something of worth from an accredited site. The computer will then boost you in the rankings because you have this content.
Helpful tips for outbound links
As with the inbound links, you want to be careful of the amount of links used. Try to stick to one or two outbound links. If possible, you will want to have your outbound links in different paragraphs than that of the inbound links. This goes to keep the content readable and avoids having it appear spam. Again, like the inbound links, you will want to keep it to 2 or 3 links at the most. Because the inbound link is in the first paragraph, try to put your outbound in the second paragraph.
Ensure that the linkage is from an authoritative site. The link will reference the site regardless of the content which is currently on the outbound site. There have been cases where outbound links have been to non-authoritative sites and the domain for that site was sold. The link was still affiliated with the non-authoritative site and so the content of the new site (which in one example was an adult site), was referenced. If using outbound links, only use sites which you are sure will not change the content.
Inbound and outbound links – What you need to know
Inbound and outbound links are essential to building up the SEO and SERP of your website. As with any part of the site, you need to focus on using the correct keywords and phrases. Also, the inbound and outbound links should focus on driving traffic to your site. If the links are used only for navigational purposes, use the menu. Focus on linking to sites which give the reader something more. Avoid linking to sites which have poor performance, as this could give the reader the impression that the whole site is lacking content and depth.
Couple your inbound and outbound links to well-written content and check the links before going to live for the best results.
Are traffic analytics reliable? While you wish to have the best data on your site’s traffic, maybe the numbers are misleading. Google Analytics and WordPress analytics have a tendency to show a broad window where traffic is concerned rather than giving you a precise look at your website traffic. Here are some of how the analytics may not be reliable and what you should do.
Tracking script problems and fixes
Setting up your analytics can be tricky. If you do not set up the script correctly, you may find that you have two problems. First, you may find that the script is being used twice on some pages. This would boost your overall traffic count substantially. Second, you may not have the script on a page, which would diminish the total traffic. To fix this, use the tag manager on the entire site. If you find any issues, fix them and refresh the analytics page. Update if needed.
Your numbers are way too high
There are great numbers for analytics and then there are unrealistic numbers. If you have a surge in your website traffic, maybe there is spam entering into your analytics. This is usually the case on WordPress sites and on sites that do not have the measures in place to block bots. Google Analytics has a feature that block bots, but that does not stop all of them. The best way to stop spam is to implement spam blocking on your site first and then on the analytics site second. Additional plug-ins are encouraged, as the more you have to stop spam, the less apt it will be affecting your overall traffic numbers in your analytics.
Duplicity and personal use
Perhaps the most common issue with website analytics is duplicity and personal use numbers. Duplicity occurs when a user visits multiple pages of a site and is counted as being a different person for each page. It also occurs when a person visits the site multiple times. While the visit is new, the person visiting is not. While there is not a solution you can know that such is occurring by monitoring the location, Ips, and other such information. Subtract duplicity from your overall traffic numbers to gain a more reliable count.
Personal use issues occur when a person visits their site, usually for maintenance and monitoring, and the analytics records that person as a new user. This issue is the simplest of the issues to fix. Look within the analytics software for the button to exclude you as a new user. It is that simple.
Are traffic analytics reliable?
Traffic analytics are reliable in the sense that they give you a broad picture of how your site is performing. You can see the spikes and the declines of your site. This is useful for campaigns, SEO revamps and gaining trends in the website’s performance. Analytics should not be used as the sole method for monitoring the traffic on your site. You should combine the analytics with traffic monitoring software, your SERP ranking, and other data for a more accurate analysis.
Building local SEO is best suited for businesses and individuals who want to drive the local traffic to their sites. It is more than just creating content and hoping for the best. By implementing the proper strategies you can see your business perform better in search engine result pages (SERPs). You will also see an increase in organic traffic, relevant traffic, localized backlinking, social media reshares, and brand awareness and trust. If you have ever wondered how to boost your local SEO, read on to find out.
Know your brand before building local SEO
Understand what words and terminology you want to be associated with your brand. This will be the basis for the keywords and phrases that you will use for building local SEO. The type of business will dictate what people expect from your brand. For example, if you have a restaurant, people will assume that you offer delivery and/or catering services. You will need to have the business’s SEO words and phrases oriented to those types of searches. Another example would be an e-commerce site. Because the site is digital, the focus should be on building up the social media presence of the brand. Facebook, Twitter, and Tic Tok should all be explored and referenced in your SEO.
If you are not sure where your site stands in terms of the existing SEO, have an audit performed on your site. An SEO audit can help you to determine any technical or on-page SEO issues. Typical issues include loading times, broken linkage, and a passive voice to your text. Before moving on to optimizing your local SEO these issues should be corrected.
Understand the competition
Crucial to understanding your SEO is to understand the SEO of the competition. Look at their site. If possible, do an audit on the site. Key phrases and keywords should be researched to see what results show up. If your competitor is performing better than you are local, check their site to see which words are repeated the most in their blog, web page content, and other textual parts of the page.
It is important to note that you should not try to outrank the mega superstores. They have teams of professionals which ensure that they will rank in the top SERPs. They are not buying their way to the top. Google algorithms are shifting to more localized and organic sites anyway, and so you may find that you rank on the first page. Strive to stay on the first page, preferably in the top 10 results. Focus on outranking other local competition. Remember, if a person is searching the web for your products and services, the odds are that they are looking for something local. The mega-store does not need to be searched for, as most people can find them easily just by driving around.
Keyword for local identification
When building up your local SEO, use words and phrases which are specific to your geographical location. Ensure that you use your geographic location several times throughout your content while ensuring that you meet the standards of SEO optimization. For example, if you sell shoes, do not just say Shoe Sales in Georgia, but type in Shoe sales in Columbus Georgia for better results. The more specific you can be with your geolocation information the better you will rank with your local SEO.
To maximize the local geographic information of your site consider putting a location map on your contact page. This not only allows visitors to your page to quickly find you, but it also helps you in the SERPs. As Google, Bing, and Yahoo all have map features that are based upon registered businesses, having a map sets you apart from the competition, identifies you locally, and boosts the overall awareness of your brand.
Go behind the scenes to build your local SEO
Perhaps the most overlooked part of building local SEO is the information that is not seen by the visitor. This behind the scene information is critical to how well your site performs and ranks in the SERPS. First, you will need to ensure that your title has the SEO phrase or keyword. When typing in a word or phrase into a search engine, the engine will crawl for titles that best match the phrase typed. Therefore, if your page is specifically titled to the phrase you desire, you are more apt to receive views.
Secondly, make sure that you identify your SEO in your blog settings. This will help you to know if you have the proper amount of phrases and words. Third, have the key phrase associated with the images on your site. If you do not have images on your site, you need to add some. Everyone loves visuals. Behind the scenes, you need to have metadata, alt links, backlinks, and proper loading times to boost your local SEO. Metadata needs to contain your key phrase. Backlinks should reference other blogs or content that you own, or go to authoritative sites. Do not haphazardly link your site to other sites. Such could be catastrophic if the domain name is sold to a less reputable type of business.
Submit to your site
A site can only be found if the algorithms know to look for it. Building local SEO can be done in two ways. The first method is to submit your site to the Google business listing directory. This will put you in the search engine as a local business. You can also list your business with various other sites which allow for customer reviews of your business. When listing your business, make sure that you are ready to comment on every review. This shows engagement with the customer and is vital to your overall brand identity and SERP ranking.
Once you have your business submitted to the Google business listing, make sure that you have your domain registered to Bing, Google, MSN, and Yahoo. These are the top sites where SEO and SERPs factor in. Most website hosting has a means of submitting your domain name. However, you should not assume that you have been added to the directory. Go to the search engine main page and type in submit domain name for registration. Submit your name on all major platforms.
Building Local SEO
Building local SEO must be done by local businesses if they expect to increase both local traffic and online traffic to their stores. By focusing on creating local SEO, you not only boost your SERP standings, but you maximize the awareness of your brand to your neighbors and community, thus giving you better standing as an authoritative source for your products, goods, or services.
