Are traffic analytics reliable?

Are traffic analytics reliable? While you wish to have the best data on your site’s traffic, maybe the numbers are misleading. Google Analytics and WordPress analytics have a tendency to show a broad window where traffic is concerned rather than giving you a precise look at your website traffic. Here are some of how the analytics may not be reliable and what you should do.

Tracking script problems and fixes

Setting up your analytics can be tricky. If you do not set up the script correctly, you may find that you have two problems. First, you may find that the script is being used twice on some pages. This would boost your overall traffic count substantially. Second, you may not have the script on a page, which would diminish the total traffic. To fix this, use the tag manager on the entire site. If you find any issues, fix them and refresh the analytics page. Update if needed.

Are traffic analytics reliable? If the traffic is too high maybe not.. Picture of traffic.

Your numbers are way too high

There are great numbers for analytics and then there are unrealistic numbers. If you have a surge in your website traffic, maybe there is spam entering into your analytics. This is usually the case on WordPress sites and on sites that do not have the measures in place to block bots. Google Analytics has a feature that block bots, but that does not stop all of them. The best way to stop spam is to implement spam blocking on your site first and then on the analytics site second. Additional plug-ins are encouraged, as the more you have to stop spam, the less apt it will be affecting your overall traffic numbers in your analytics.

Duplicity and personal use

Perhaps the most common issue with website analytics is duplicity and personal use numbers. Duplicity occurs when a user visits multiple pages of a site and is counted as being a different person for each page. It also occurs when a person visits the site multiple times. While the visit is new, the person visiting is not. While there is not a solution you can know that such is occurring by monitoring the location, Ips, and other such information. Subtract duplicity from your overall traffic numbers to gain a more reliable count.

Personal use issues occur when a person visits their site, usually for maintenance and monitoring, and the analytics records that person as a new user. This issue is the simplest of the issues to fix. Look within the analytics software for the button to exclude you as a new user. It is that simple.

Are traffic analytics reliable?

Traffic analytics are reliable in the sense that they give you a broad picture of how your site is performing. You can see the spikes and the declines of your site. This is useful for campaigns, SEO revamps and gaining trends in the website’s performance. Analytics should not be used as the sole method for monitoring the traffic on your site. You should combine the analytics with traffic monitoring software, your SERP ranking, and other data for a more accurate analysis.

A guide to building local SEO

Building local SEO is best suited for businesses and individuals who want to drive the local traffic to their sites. It is more than just creating content and hoping for the best. By implementing the proper strategies you can see your business perform better in search engine result pages (SERPs). You will also see an increase in organic traffic, relevant traffic, localized backlinking, social media reshares, and brand awareness and trust. If you have ever wondered how to boost your local SEO, read on to find out.

building local SEO is more than just words and Key phrases. 
This shows local SEO on a globe.

Know your brand before building local SEO

Understand what words and terminology you want to be associated with your brand. This will be the basis for the keywords and phrases that you will use for building local SEO. The type of business will dictate what people expect from your brand. For example, if you have a restaurant, people will assume that you offer delivery and/or catering services. You will need to have the business’s SEO words and phrases oriented to those types of searches. Another example would be an e-commerce site. Because the site is digital, the focus should be on building up the social media presence of the brand. Facebook, Twitter, and Tic Tok should all be explored and referenced in your SEO.

If you are not sure where your site stands in terms of the existing SEO, have an audit performed on your site. An SEO audit can help you to determine any technical or on-page SEO issues. Typical issues include loading times, broken linkage, and a passive voice to your text. Before moving on to optimizing your local SEO these issues should be corrected.

Understand the competition

Crucial to understanding your SEO is to understand the SEO of the competition. Look at their site. If possible, do an audit on the site. Key phrases and keywords should be researched to see what results show up. If your competitor is performing better than you are local, check their site to see which words are repeated the most in their blog, web page content, and other textual parts of the page.

It is important to note that you should not try to outrank the mega superstores. They have teams of professionals which ensure that they will rank in the top SERPs. They are not buying their way to the top. Google algorithms are shifting to more localized and organic sites anyway, and so you may find that you rank on the first page. Strive to stay on the first page, preferably in the top 10 results. Focus on outranking other local competition. Remember, if a person is searching the web for your products and services, the odds are that they are looking for something local. The mega-store does not need to be searched for, as most people can find them easily just by driving around.

Keyword for local identification

When building up your local SEO, use words and phrases which are specific to your geographical location. Ensure that you use your geographic location several times throughout your content while ensuring that you meet the standards of SEO optimization. For example, if you sell shoes, do not just say Shoe Sales in Georgia, but type in Shoe sales in Columbus Georgia for better results. The more specific you can be with your geolocation information the better you will rank with your local SEO.

To maximize the local geographic information of your site consider putting a location map on your contact page. This not only allows visitors to your page to quickly find you, but it also helps you in the SERPs. As Google, Bing, and Yahoo all have map features that are based upon registered businesses, having a map sets you apart from the competition, identifies you locally, and boosts the overall awareness of your brand.

It is important to know your keywords when building your SERP.

Go behind the scenes to build your local SEO

Perhaps the most overlooked part of building local SEO is the information that is not seen by the visitor. This behind the scene information is critical to how well your site performs and ranks in the SERPS. First, you will need to ensure that your title has the SEO phrase or keyword. When typing in a word or phrase into a search engine, the engine will crawl for titles that best match the phrase typed. Therefore, if your page is specifically titled to the phrase you desire, you are more apt to receive views.

Secondly, make sure that you identify your SEO in your blog settings. This will help you to know if you have the proper amount of phrases and words. Third, have the key phrase associated with the images on your site. If you do not have images on your site, you need to add some. Everyone loves visuals. Behind the scenes, you need to have metadata, alt links, backlinks, and proper loading times to boost your local SEO. Metadata needs to contain your key phrase. Backlinks should reference other blogs or content that you own, or go to authoritative sites. Do not haphazardly link your site to other sites. Such could be catastrophic if the domain name is sold to a less reputable type of business.

Submit to your site

A site can only be found if the algorithms know to look for it. Building local SEO can be done in two ways. The first method is to submit your site to the Google business listing directory. This will put you in the search engine as a local business. You can also list your business with various other sites which allow for customer reviews of your business. When listing your business, make sure that you are ready to comment on every review. This shows engagement with the customer and is vital to your overall brand identity and SERP ranking.

Once you have your business submitted to the Google business listing, make sure that you have your domain registered to Bing, Google, MSN, and Yahoo. These are the top sites where SEO and SERPs factor in. Most website hosting has a means of submitting your domain name. However, you should not assume that you have been added to the directory. Go to the search engine main page and type in submit domain name for registration. Submit your name on all major platforms.

Building Local SEO

Building local SEO must be done by local businesses if they expect to increase both local traffic and online traffic to their stores. By focusing on creating local SEO, you not only boost your SERP standings, but you maximize the awareness of your brand to your neighbors and community, thus giving you better standing as an authoritative source for your products, goods, or services.

Is it a Good Idea to be buying web traffic? What are the Pros and Cons?

Internet strategies continue to shift. Ensuring that your target audience is met is more critical than ever. Paying for traffic may be an option to help grow an audience. It is a quick way in which reach several potential clients. However, there are some factors which need to be considered before committing to purchasing traffic.

Is it a Good Idea to be buying web traffic? Web image aquired though public domain.

Consider the complexity of digital marketing

Digital marketing is ever-changing. It is complex. Google algorithms is constantly updating. Understanding the various standards and algorithms which are in place can help you determine the best strategies for your marketing campaign. If you are using an organic strategy, special consideration should be given to the effectiveness of buying web traffic.

Keep in mind that every year, there are more than 7 million advertisers around the world using paid traffic. This should raise the question of whether you should purchase web traffic. Is it ok to purchase web traffic? What are the pros and cons of purchasing? Should you use paid or organic traffic for your marketing?

Understanding Paid Traffic

What is paid traffic and how does it help your site? The simple answer is that it is revenue which is generated through any digital content pertaining to your website. This could be the actual site, the app, mobile webpage, or the landing page. The traffic and revenue is acquired through ads which are placed on social media and/or search engines.

Buying web traffic is typically done through major websites, such as Google AdWords. Google takes certain keywords which pertain to your site and generates an online advertisement for your target audience. When the keywords are typed into the search engine, your ad shows in the results.

Time sensitive advertisement

If you are buying web traffic, it is important to understand that the content building software is only for a specific period of time. Organic traffic is building for the long-term. Why does this matter? Buying web traffic generates an abundance of traffic in a short amount of time. This is especially helpful if you have a certain campaign which needs to reach a certain target audience. Ads are beneficial in this example.

Is it a good idea to buy web traffic?

Whether or not it is a good idea to purchase web traffic has been the discussion of many forums. While some would argue that you need to generate traffic naturally. There is a sense of cheating when purchasing traffic, when argued from this perspective. However, many believe that paid traffic can be a bridge to reaching a target audience. This perspective does not see any reason why you should engage in buying web traffic.

Buying web traffic really comes down to a personal choice of how you want to acquire followers and reach your target market. Keep in mind that buying web traffic is not the same as the black hat technique or other frowned upon methods of gaining traffic to your site immorally. Buying web traffic is just a means of purchasing ads which could lead to visitors and leads. You are not purchasing the leads or the visitors themselves.

What are the Pros of Buying Web Traffic?

Buying web traffic can be a substantial investment. This is due to the way in which the advertisements are set up. You usually pay per engagement with the advertisement. It is critical to understand, therefore, the multitude of benefits and the overall ROI (return on investment) you can expect from the ads.

First, companies such as Facebook, Google, YouTube, and Tic Tok generate most of their money through advertisements. Their paid advertisements are optimized with many tools and resources to ensure that the campaign is successful. This is better than trying to guess if you are doing your campaign correctly. The sites have already done the market research and know how to reach the most people.

Second, using a platform such as AdWords is faster than SEO. This goes back to the way in which ads are presented to the SERPs. SEO, while effective, takes time in order to establish your brand. In instances where you really want to push a campaign and see immediate results ads are the way to go.

Web traffic chart showing how buying web traffic increases your overall ROI.

Marketing Pros of Buying Web Traffic

Buying web traffic is a quick way in which to build your brand awareness. As the advertisements are targeted to those who want to see and engage with items meeting the keywords in the ads, you are far more likely to see an increase in your brand’s online identity. Furthermore, by using keyword analysis you can ensure that the branding shows up at the top of the SERPs (search engine result pages), even when your target market is seeking out your competitors’ goods or services.

Unlike SEO, which takes time to find out what works and what does not, you can quickly find out the type of keywords and phrases which your target audience engages with. Buying web traffic allows you to understand your audience better, especially when you combine platforms such as Google Analytics with your campaign. Seeing what works and what does not can help you to create better worded ads and generate more leads. If you do not have leads and visitors you can quickly retarget your ad to gain leads, something SEO is a bit time-consuming in doing.

The Cons of Buying Web Traffic

While there are several pros to buying web traffic, there are some challenges which should be addressed before you buy web traffic. For example, big keyword competition can lead to lower ad engagement. Also, as buying web traffic is targeted for the short term, it can get rather expensive trying to use a campaign for long-term leads. You will need to couple your campaign with proper SEO strategies in order for it to work well for you.

The second major challenge is that paid traffic has a huge learning curve. Using platforms such as Google AdWords is a quick way in which to gain traffic, but the platform and the advertisements are not as easy to generate successfully as one may think. If the ads generated the ROI expectations of everyone who used them, the company would go bankrupt and the users would be rich. Therefore, understand that the purpose of the ad is not for capital gains from the ad, but for an increase in traffic and leads which generate ROI.

Other Considerations

Besides the actual advertisement, you will need to ensure that your landing page is the best. This is the first thing that the visitor will see. Studies show that within seconds, the visitor will make a decision as to whether or not they will engage with the rest of the site. If the site loads in more than 2 seconds, it is considered slow. Optimize your site to load quickly and to have the most recent standards and content in order to capture your audience once they are directed to your site.

Which is better, paid for or organic traffic?

Now that you understand the pros and the cons of buying web traffic, the question which arises is which is better, paid for or organic traffic? The answer depends upon your current needs. Organic traffic is free and helps to drive up your SERPs. However, it is a long-term investment which requires you to have content constantly added to your page. It is a building of content and publishing material which can empower the visitor to make decisions. SEO within your content is important, as this is what the SERPS will use to find your site.

Paid for traffic generates quick leads to your site. It is ideal for those which need to boost the engagement with their site in the short term. Specifically, paid advertisement is great for those who have a campaign they wish to promote. Paid for traffic is also ideal for those who are building their SEO alongside the paid for advertisements.

Use both methods

While you may choose to use paid for traffic for your site, you should understand that you cannot have sustainable SERPs without using both methods. A company can benefit from buying web traffic because they can cause leads and followers to see and frequent the site through the ad campaign. SEO and orgainic content benefits the website as it helps to reach people outside of the target market who may be seeking your goods or services.

Optimization of your site requires a substantial amount of work. Continuously knowing the trends in SEO and content marketing is the key to driving traffic to your site. Before starting your campaign, perform a keyword analysis on your site, research keywords and phrases which show up at the top of the SERPs, and look at the analytics of your site. In this, you can better understand the needs for your site and make an educated decision on whether you need to purchase web traffic or not.

SERP Algorithms – What are they and how do they control web traffic?

SERP Algorithm is base off of Google AI. This image shows google G with math algorithm behind it.

SERP Algorithms are made to help search engine result pages determine what sites are the best and what sites are spam. Algorithms are based upon a series of mathematical equations and finite sequences. These sequences and formulas are calculated and implemented using artificial intelligence software (AI). To drive traffic to your site, understand the variables read by the AI. Here are a few things to consider.

Have something specific

Having something specific drives traffic to your site. Google algorithms call this a niche. Keep in mind that there are several websites within any niche. Therefore, you should have different keywords from other sites in the same niche. This will make the SERPs AI identify your site as being unique and having fresh information when it seeks data on-site (known as crawling).

Try to be specific about your niche. For example, if your passion is dogs and you wish to have a blog focused on a particular breed, do not use “dog” as your niche but “short-haired German Shepherd” as this is more likely to gain you better rankings in the SERPs.

SERP Algorithms: SEO words and phrases

Coupled with your niche should be proper SEO and content phrases. SEO goes beyond just using keywords. Though the keywords are important, it is equally important to have phrases that the algorithm will identify as being search-worthy. Besides this, you should have keywords in the URL of your blog post or website. Again, avoid generic titles and non-specific labels. The more unique the name is while staying true to your niche, the better.

Put your keyword phrase in the title. This is a must for algorithms. The first thing they use is the title. Then, after categorizing your site niche based on that title, the content is crawled. Have a metadata description. While some claim that meta tags are becoming obsolete, they are not. Google has updated its AI in 2021 to include metadata tags as part of the SERP standards for SEO. Have text associated with your images. This includes image description text and alt text.

What links are associated with your site?

There are two main types of links that are looked at by the SERP algorithm. The first is internal linking. These are the links that you place to other blogs or pages of your site. Be careful when placing your links. Too many and the Google algorithm will flag your site as being spammy, something no site wants as it will plummet your site’s SERPs to the back pages.

The second type of link is outbound linking. Here is where you need to perform your due diligence. Remember that the sites you link to update their information. Also, keep in mind that the domain name for the site may expire and the content may change completely. A news site recently found out the hard way that keeping up with your external links is critical when they had several of their links reference porn instead of the previous news channel links.

Have the proper label for your link (URL)

  • As important as it is to understand other sites’ links, it is more important to understand your own. Have a URL that is easily identified and contains the information that you need. Do this by adding Hyphens in the tag/mainline of your URL. Avoid using underscores as these are harder to type and may blend into the search bar.
  • Keep your permalink short. The more a person has to remember in typing your address, the less likely it will be to gain traffic. Algorithms push long permalinks back into the SERPs. Check the loading of your site. Type your URL into various browsers. If the site takes over 2 seconds to load, it is slow. Optimize images and text to make your URL appear instantaneous.

Have your media labeled for SERP Algorithms

A common mistake that is flagged by algorithms is the lack of text associated with media. Users upload an image or a media file and forget to put alt text and descriptions. This is mandatory if you wish to have high SERPs. Google algorithm looks at this text as having your site fully hearing and visually handicap compatible. The better the description (remember those keywords) the higher you will rank.

A visual of various updates over the years. This ranges from panda to mobile. SERP Algorithms are used alongside the updates and SEO.

Wait

Perhaps the most important thing to remember with SERP Algorithms is to wait. They work on a looping system and are updated constantly. It takes time for things to set in and to see a result in your traffic. Do not change the overall site too much. Yes, updates regularly are critical and web maintenance is a must. However, if you change too much, you may have to wait till the next crawl to see SERP results.

Which site is the best mobile or traditional responsive?

Which site is the best mobile or traditional responsive? A picture of a phone and desktop site.

Questioning which type of website is best suited for your needs has been an issue since the evolution from standard html pages to mobile and responsive websites. As the design and development trends continue to shift, it is important to address this question. Here are a few things to consider about mobile and traditional sites.

Mobile websites pros

Mobile website development has its pros and cons. On the pro side, you are allotted freedom to cater to the specific needs of the person on the go. Information can be designed to quickly and effectively target your intended audience. Mobile sites can be paired with push notifications to further drive traffic to your site.

Mobile website cons

The downside to the mobile website is that they do not do well by themselves. Mobile sites work better when there is a desktop or responsive site counterpart. Why is this? Because of how mobile sites are designed, there is a limitation on the information and the data which can be shared and collected. Mobile sites are best suited for those who change information (such as blogs, review pages, and new posts).

Mobile website alternatives

One alternative to mobile website design is to have a mobile app. Yet, even with this solution, the design is limited. You could choose to have a responsive website, but the downside to that is in the site’s focus. With mobile sites, you can cater to your on-the-go audience while using the desktop to cater to another audience. With a responsive website, you must choose a targeted market and stick with it.

Popularity is one of the key pros to having a mobile website. With the increase of mobile dependency, mobile apps and mobile websites are quickly pulling ahead of the traditional website. Because mobile websites are catered to quickly be viewed and engaged with, the potential to quickly grow your website’s traffic is substantial.

Responsive ‘traditional’ site pros

While the HTML site is the all-time default website, responsive websites have become the traditional base model to use. To see if your site is responsive, simply scale down your viewing window. If your site scales, then you have a responsive website. But which type of website is best? Should you use a desktop site or a responsive website, or should you go completely mobile?

Responsive websites give you the ability to create one design and have it available for almost any device. This creates a continuity between the devices. It also keeps your website from having any outdated issues. Think about this. If you have a desktop site and want to make a tablet site, then usually you must reformat the site and create one. The same is true for mobile. The information being transferred must be updated per platform used to raise the risk of error. With a responsive site, you only need to update the information once.

Which site is the best mobile or traditional responsive? A picture of the various ways responsive websites can be used.

Responsive ‘traditional’ site cons

The major drawback from a responsive website is that the content cannot be catered to multiple groups. For example, if you wish to have a direct and optimized experience as you would with a mobile site, you would have to have that across all platforms. This could prove problematic on desktop sites where viewers went engaging and long form content. The second drawback is that responsive websites yield an assumption of compatibility. Smaller screens may not be visually appealing, although the site changes. Margins and images may not scale accordingly as well. It takes a focus on all platforms to ensure that the design carries properly.

Which type of website is best, mobile or responsive?

The perfect solution for you depends upon your traffic needs. For those who have content, which is constantly updated, a responsive website is more suited to your needs. E-commerce sites would also do well with a responsive website, as the risk for differences in information is minimized. If you have a site which leans more to the visual, then a mobile site may be the best website. Sites which need to focus both on people on the go and those who have the time to review content should use mobile websites.

Both mobile and responsive websites should be considered. While a mobile site has the advantage of a large target audience, it lacks in the material which can be optimally presented. Responsive websites give the content but lack in the delivery. Having both could help. Keep in mind that if you have both a mobile and a responsive website that you will have to do twice the upkeep. On the plus side, by catering to both the mobile and responsive website, you meet both the demands.

Determine your target audience, evaluate which method will cause you to have the best SERPs and UX, and then design your site accordingly.

Effectively increase web traffic in 2021 using these strategies.

With millions of sites on the internet, it is important to effectively increase web traffic in 2021. SERPs (search engine result pages) determine where you are rated when people use search bars. If you show up on the third page or beyond, you probably have low traffic to your site. Here are a few ways that you can increase web traffic to your site in 2021.

Increase your SEO and content phrases

When you write content for your site, ensure that you have words that people will search for. You can research SEO words using WordPress plug-ins or through keyword identifiers. Be careful about the density of your keywords. Google algorithms typically do better on sites that use keywords fluently, rather than placing the phrases hap hazardously.

Content phrases are those phrases that form a question for a search bar. For example, you may ask “what is the best place to eat in Atlanta, Ga?”. Your content phrase would be the best place to eat in Atlanta, Ga. Like the SEO words, be careful that you naturally use phrases when writing your content.

An infograph showing an explination of what an SEO audit does. By understanding seo you can effectively increase web traffic in 2021.

Remove or revise old content

Content needs to be updated regularly on a website. Old content, though valid, needs to be updated with new sentences, better wording, and rephrased. This will help the search engine algorithm to see the page as something fresh. This step is essential to increasing your traffic in 2021. Google has implemented new standards in 2021 for websites and is focusing on those sites which have new content.

Double-check the sentences used on the site. Content with grammatical errors does not rank well. If your sentences are too long, your site will rank lower. Keep your customer feedback. Do not manipulate it, as this takes away from your organic ranking.

Submit your site to multiple search engines

While your site may be found by search engines, if you do not tell search engines you are online, you are taking a chance. Google, Bing, Yahoo, and MSN all allow you to submit your site’s address. Be sure that you also register your address with Google businesses to increase your local SEO. The more search engines you submit your site to the higher the possibility that it will appear to your target audience.

Get other sites to link to your site (backlink)

Look for sites that rank higher than your site in SERPs. Contact those sites and ask them if you can do a guest blog or if they can reference your site in a post. The more sites which link back to your site (known as backlinking) the better. You must do authentic backlink building. Surges in backlinks are likely to get your site flagged, so build your site’s links strategically.

When building backlinks, look for SEO keywords and phrases that you want your site associated with. Again, here is where an SEO audit or a search for keywords would help. Use only authoritative sites for backlinking your site will be identified as associated with whoever links to you.

Add social share buttons to effectively increase web traffic in 2021

We are a socially driven culture. Social media affiliation is necessary to increase website traffic in 2021. Make sure that your share buttons have the proper icons associated with them. Most times, the sites will have a direct link button you can embed in your HTML coding. If using a site builder such as WordPress or Wix, use the built-in icons. Viewers who can identify your social links are more apt to visit and engage with your site.

Have social pages

Coupled with the social buttons is the necessity to have social pages. Link your social media pages back to your main page. Do not neglect to use YouTube marketing, as this is a growing trend. Facebook, Instagram, and Twitter are standard pages every website should have should they wish to increase their traffic in 2021.

Tic-Tok is also becoming an online marketing hot spot. Consider creating an account to fully maximize your online social presence.

A picture showing the various social media platforms that you can cater to.

Guest Blog and Forums

Creating organic content is the key to driving traffic to your site in 2021. To do this, you need more than just SEO and context phrases on your site. You need to have information about your site on other authoritative sites. As everyone is competing for the top ranks in SERP, the best way to do this is through guest blogging and forums. Guest blogs allow you to contribute to the authoritative site while backlinking to your site to boost its visibility.

Forums allow you to either create or engage in multiple conversations about a topic. The more conversation you have on a forum you have created, the higher your ranking will become. When engaging in conversation address all comments made about your site. Whether good or bad, potential viewers want to know what you have to say. Be curious and stay on point for the best results.

Overall, be consistent to effectively increase web traffic in 2021

While the above points can help to gain traffic in 2021, it is more important that you are consistent. Apply new content on a schedule, post socially on the same day, engage frequently on forums, and you will find that your page’s SERP will do better.

How To Get More Pinterest Traffic

Pinterest used to be an underrated search engine with so many advanced features, but more people started using it day by day. And don’t be surprised because it indeed is a search engine since many people think of it as social media. A lot of different industry widely uses it and it’s hugely beneficial for eCommerce. We’re here to talk about how this amazing site works and how to get more Pinterest traffic through your site.

How To Get Started

If you’re looking for ways to get vast traffic for your website through Pinterest, you’ve come to the right place. Similar to any search engine on the internet, Pinterest has the same simple goal and that is to provide the users to find content and other resources as well. Of course, even the goal is simple, Pinterest does more than just pointing out the resources users want. You can pretty much share content on Pinterest and that’s another plus point for this amazing search engine. There are multiple strategies you can take to grow the traffics for your website through Pinterest and one of the most used strategies is using hashtags. Now, this is the easiest and smallest strategy as well but it sure does work properly, and that’s only the tip of the iceberg. When you post content using your brand hashtag, anyone can follow everything your brand has to offer on the content you post. And that’s how anyone can dig deeper without any issues making it very user-friendly as well. But we’ll talk more about how to get more Pinterest traffic through your website right below.

Make Resourceful Pins

The old Pinterest was a bit different in how they showed the pinned feed to the users but that all changed since 2016. Back then, they created a different type of algorithm which pretty much changed the entire Pinterest pin showing methods and that’s not all. The algorithm pretty much redirects more pins that are related to blog posts with better resources. And that became the main focal point of the new Pinterest algorithm which changed it for the better of the users. Even if your pin consists of attractive pictures but it doesn’t redirect the users to relevant resources, it won’t get any traffic. And users won’t even find those pins and that’s why it’s extremely recommended that you create resourceful blog content for your website.

Gain Followers

You’ll have to target for gaining new followers and that should be one of the most important strategies you’ll have to take. Having a huge amount of followers won’t necessarily increase your web traffic but it’ll certainly help a lot. Your main goal here should be creating resourceful pins so that it can attract new followers to follow. You can always create relevant pins for your target audience so that it can attract the audience more easily. And by doing that, Pinterest itself will suggest your pins to your target audience helping you to gain followers faster than usual.

Proper Keywords

You’ll have to provide relevant and well-researched keywords to your pins so that it gets suggested by the Pinterest algorithm to your target audience. When you use proper board names and keywords, it’ll start showing up to non-followers in the “Picked For You” and they’ll start noticing it pretty soon. Remember that choosing the right board and using relevant titles are the main key area you should use to reach more people. Using creative board names or titles won’t exactly help you get more traffic, it’ll do the complete opposite of what we’re trying to achieve here. That’s why using relevancy should be your main focus on getting non-followers to follow you.

And as we already know that Pinterest is not a social media and more of a search engine, that’s why you also have to treat is as one. This is why your focus should not be on gaining more followers but increasing the relevancy of your pins. Whenever you make pins that redirect to blog posts on your website, you’ll have to make sure that the pin has to have multiple keywords in the description area.

Guided Search

Yet another way on how to get more Pinterest traffic is to focus on guided search. This is one of the most useful tools you can use from Pinterest and that’s not all. You can pretty much search for the types of keywords people are using and you can add them to your pin descriptions. As we’ve stated multiple times, the key to gain publicity is to use relevancy to your pins.

Group Board

In the old days on Pinterest, joining group boards was the easiest solution if you wanted to get more traffic on your pins. It doesn’t work the same way but it’s not completely obsolete and can be hugely beneficial if you’re just starting. Joining group boards can still help your pins to reach a maximum amount of target audience and gain a lot of traffic along the way. It’s a great starting point and it can pretty much help you reach more than thousands of users for your content. Finding the right group boards can surely help you reach your core audience faster than usual if you’re just starting.

Rich Pins

Using rich pins is another popular strategy that you can take for gaining extra traffic and they’re hugely beneficial. Now you’re probably wondering about what they are and if they’re too much complicated. Fear not, cause it’s another easy strategy you can take to gain more traffic on your pins and website.  These kinds of pins consist of detailed data that you can pretty much use on your pins to gain popularity in Pinterest feed among your relevant audience. You can find a lot of different types of rich pins and the most popular of them are products, articles, and places. Rich pins also have useful meta descriptions to allow you to filter the best quality traffic.

Final Word

Over time, gaining social media followers can be very hard and it only gets harder. But unlike social media sites, Pinterest doesn’t work the same way and that’s not all. With Pinterest, it’s more likely to benefit you slowly but surely. Keeping patience and being stubborn is one of the main key ideas you can apply and it’ll surely be helpful. You can alternatively pay Pinterest for promoting your pins and get the most traffic very fast. But of course, you can always get organic traffic by just providing high-quality valuable resources and stick with it patiently.

Hopefully our guide on how to get more Pinterest traffic is resourceful. You can also check out our web traffic packages that will help you get traffic and conversions much faster.

How To Boost Your Blog Traffic

Starting a blog or site today has become much simpler with platforms like WordPress. Though once it’s up and running, the main challenge you have is to bring more traffic to your blog. Do not worry you don’t need to be a marketing expert to promote your blog. You can simply boost your blog traffic to get more readers by using some proven best ways.

In this article, we’ll share some of the best ways on how to boost your blog traffic like a professional marketer.

Write Informative and Well Researched Content

When writing content for the blog, it is not enough that you make it lengthy but its content is equally crucial. Adding large pieces of paragraphs would not make much difference in the eyes of Google or any other search engine. What you need to do is ensure quality and research into your content and write as informative and well-researched content as possible.

That is one way Google and other search engines will boost your site or blog serp rankings. If there is any info in your article that is outdated or not well-researched, replace it with something up-to-date and catchy.

Additionally, if there’re any resources or website in your content that are outdated, find alternatives and fresher information to replace it. In expanding your quality content, you can also insert personal experiences as long as they’re related to the subject.

Write Keyword Rich Content

When it comes down to Search Engine Optimization, also known as SEO by internet marketers Keywords are at the heart of SEO. One of the simplest ways to boost traffic to your blog is to make sure that every page on your blog has a proper keyword strategy. So for every article you write, pick the best keyword that people are searching for on the internet. Next, you need to optimize the article for the search engines so that gets good rankings.

Some of the most common optimization basics includes including that keyword into the title of the article, the headline on the page, within the material on the page at least a few times, in a features photo on the page, and also as part of the link. The concentration of keywords helps Google know what that content is about, which can finally boost traffic from the search engines.

Write Captivating Headlines

The headline or title of any article is the most vital factor because humans and search engines always look at the title or headline first and then decide to read the content. It has been an effective way to pull readers to read articles.

Share Content Widely Through Social Media

One of the main traffic sources for a blog or site is social media. This is a place where a concentration of over a billion users is active on a daily basis. Apart from asking your friends to share the post, you can use Instagram, Facebook, Twitter, or any other social media platform to promote your blog.

You can boost blog traffic from social medial by doing the following:

  • Focus on delivering quality content that provides value for your target readers
  • Avoid turning into a spammer that means don’t post many at once
  • Use headings that grab audiences attention

Write A Guest Post to Increase Blog Traffic

If you want a good content marketing plan that does not need a ton of work, getting featured on top sites in your niche is a good way on how to boost your blog traffic.

Guest posting is a procedure where you easily post a piece of content that is showcased on a site. The trade-off is that the site you post on gets free content, and gets to make exposure for your article.

The blog you’re guest posting on wins, they get to utilize your content. You win because a flow of relevant viewers comes to your blog. And your blog readers win because they receive more of your quality content, and they get to understand you, you can solve their issues.

Focus on Quality Should Be Your Main Priority

It might look counterintuitive to focus on your content quality if you are focused to deliver on an aggressive publication plan. Though, it is vital to keep in mind that each article your produce will live on your site forever!

With that in mind, a new audience will tend to test out content that is ages old. If the readers do like the next 4 or 5 posts they explore you have likely lost them forever.

Take that into account as you look back on your previous articles. Nobody said you cannot go back and update or improves some of these articles. As a matter of fact, you’d.

Continuously, look at what posts readers to your blog are looking at and think about how you enhance them or write a follow-on post that increases on whatever it was you were saying in the real article.

Add Internal/External Links

Another awesome way you can increase traffic on your blog and keep audiences engaged is to update existing posts and linking them to your newer articles. Directing visitors to related articles will keep them longer on your blog.

Moreover, find external links that can put further value to your post. Links to research findings, studies, and the same information from high authority websites can help boost your website traffic.

How To Boost Your Blog Traffic With Email list

Instead of creating all-new for your newsletter, you could simply share something like a catchy paragraph from many recent articles and include a link to continue reading on the website.

Not everybody is taking lot of time to read your article every week, so this will help get your subscribers become more involved on your site.

In addition to the approaches discussed above, the following are additional pointers that will also help boost your blog traffic:

  • Always make your content easy to read by using bullets, subheadings, and numbers lists.
  • Make it simple for your audiences to subscribe to your RSS feed.
  • Invite readers to leave feedback or comment, and then respond that let them know you are engaged with them.
  • Lastly, have fun with your site.

If you are looking for a way to get high quality website traffic without breaking a sweat, then check out our web traffic packages.

How to increase traffic on Instagram

Are you wondering how to increase traffic on Instagram? Is so, then you are not alone! And in this guide, we will go through the nitty gritty to help you better understand the rocket science of winning the Instagram traffic acquisition game.

There are a lot of brands and companies that have gone to the lengths of tracking social media comments and performance metrics such as shares, saves, Instagram stories views and even DMs (Direct Messages) to understand how they’re performing. Luckily it is not that hard as you might think!

Here, we are sharing some best ways on how to increase traffic on Instagram fast and effectively.

Know Your Audiences

It is difficult to make the best content if you do not know who you are making it for. The demographics of your target viewers will assist define the type of content you need to post, your product, company, or service voice, and even what times and days to publish.

For instance, a fashion brand company targets audience with a bold sense of humor – both product offering as well as the tone of its posts reflect that.

Maintain Top Authenticity

On the social medial platform, it is better to be relatable and honest than perfectly polished. Always share content that goes beyond your slick marketing plan to introduce the real viewers and experience behind your product or service. And that might mean posting behind the acts in Instagram story, write a description that reveals a bold sense of humor, and taking ownership of any mistakes.

This means share by a practical wedding garnered tons of comments and shares from an audience we found the less than right joke about wedding culture very relatable.

Audiences appreciate honesty much more than perfection… after all, don’t you?

Try Different Contents

Instagram started as a very simple place to share images. But has evolved considerably since then. You currently have videos, stories, ads, a carousel, and highlights. And by the time passing you read this, there are probably even many more options.

It now makes no sense to turn out similar content, day after day. Your posts will feel weary and remembered, the robots wish to see you utilize the whole application! One major stat that might ease you: Video contents have far better engagement rates than carousel or image posts.

And while you cannot turn out only video content (this would be boring also difficult to push off), it pays to utilize video here and there to retain your Instagram content more interesting.

  • Check out analytics

If you do move to a business profile, you will have access to a complete heap of analytics to assist you to enhance your Instagram performance.

These include:

  • Gender of followers
  • Follower locations
  • To check which post worked great

If you take your Instagram seriously, these sorts of insights can be crucial to increase Instagram traffic.

Use Strong Captions

A photo is worth a thousand words, but these words are… also worth a thousand words. Captions in Instagram can be up to 2,200 characters in limit and up to 30 plus hashtags. Use them!

Good captions add context as well as showcase your account’s personality.

For instance, Nike tells a compelling story with its captions and asks its followers to share their personal stories in the comments. This is a great way to get traffic to your Instagram profile.

Use Instagram Stories Regularly

A lot of this comes from changes to the entire powerful algorithm. No longer sequential, the platform prioritizes certain posts in the user’s feed for a complete host of reasons. And there are no major reasons to think that is going to change. But one technique that you keep your posts at the top of your audience’s feeds is to focus on regular posting Instagram stories.

They are right there at the peak!

So even if you users do not find your ports in their feeds like they used to, very hopefully they will spot it up there.

Perhaps importantly, Instagram stories look different, a bit feels different, and provide you the chance to engage in several ways. Since they just last 24hrs, you can afford to be further relaxed and personal that’ll appeal to some users in a better way.

Plus, a few users simply love viewing Instagram stories much more than their feed. So you can be there for those where they love to find you, and still have the best content in your feed for anybody else.

Go live

Using live stream in Instagram is the best way to connect directly to new users, share build engagement, and share news. More than 80 percent of audiences would rather watch a live video than read a blog post. Provide them what they want!

With a live stream, you can answer questions on the spot, welcome new viewers by name, and generally welcome your viewers into your world in an engaging way. You can also develop e-commerce viewers with Instagram’s new live shopping feature if you are so inclined.

Be Keen On Audiences Community

Great social medial and marketing to increase traffic is a two-way exercise. You cannot just post regularly and hope your post will increase traffic on your Instagram. You’ve a much better option of reaching your audience in a meaning full ways – as well as finding new ones – if you know what is important to the viewers.

You can monitor captions, conversations, and comments on Instagram.

The advantages:

  • Tailor your content to what your audience matters
  • Know your followers better
  • Track wider conversation around your profile and seem for new well-known trends
  • Find related hashtags, and see how everyone utilize your branded tags

Keep Experimenting

You will never find out what works great for your profile until you test, measure, and tweak. The charm of social media is that it is made for experimentations.

If something works great, you know pretty fast, if it’s a flop, lessor learned with a slight risk.

So always get creative… just ensure to keep a close look at your metrics to truly see the impact of your big ideas.

Final Word

Realize that your Instagram journey never ends. While it might sound a bit demanding, your profile is like your company – an enterprise that is regularly growing and evolving while forging ever deeper connections with its audiences. By following these ways on how to increase Instagram traffic, you can boost your engagement and keep those shares, likes, and comments coming.

Be sure to also check out our website traffic packages that can boost your site performance.

How To Monitor Internet Traffic Effectively Online

Are you an internet marketer who is always looking for ways to improve the performance of their online business? If that is the case, then you must have heard that monitoring and keeping track of your site performance is one of the most important things to do. This is simple because understanding what is going on is the best way to move forward. You will be able to know where there is need to make tweaks and where to scale for the better improvement of the website. But how do you do that in the first place? Thee are many ways on how to monitor internet traffic, and on this guide, we will be looking at some of them.

We all know how important website traffic is, but do we really know that monitoring website traffic is equally important? Many people do not know this, unfortunately and that is a costly mistake that has seen many online businesses and sites fail. However to grow and build an authority site, you need to keep monitoring your website and actions on the internet.

Why Monitor Internet Traffic

Before delving on how to monitor internet traffic, let us first look at why you need to do that.

Avoid Overspending

Most people find themselves spending a lot of money and getting very slim profit margins to keep. Did you know that having measurable data and having records at hand is one way that you can find out where the spending glitch could be? Keeping track and monitoring your progress online can bring about a positive change an help you save a lot.

Scale Up For Better ROI

Return on investment is a good thing to keep in mind if you are in business. You have to make sure that you are getting the best output for your investment. Knowing and better understanding your data and how you run your website is one surefire way that you can make sure that you are spending and getting a good return on that spending.

Better Planning

Having good data and keeping track of your progress online is one way that you can be sure you will grow in the direction that you intend to. Just the way that a shopkeeper keeps record of the visitors and customers that come to hist shop, you too need to make sure that you have gathered and keep monitoring your progress if you need to keep growing.

How To Monitor Internet Traffic

Shared below are some of the best tools that you can use to monitor traffic on your website.

Google Analytics

Google analytics is a product developed by Google an is meant to help webmasters and bloggers to better get a grasp of the traffic flowing to their website. The tool is free which makes it a must have for anyone who is looking to better understand their website traffic. The tool can be easily implemented using readily coded scripts which are mostly free or by the use of plugins. There is a lot that one can do with the use of Google analytics, which can range from basic monitoring to monitoring sales and conversions. Whichever the case, if you are therefore looking for a way on how to monitor internet traffic, then this is one to consider.

Clicky

Clicky is yet another great tracking tool that offers a detail yet simple to understand platform. It is a paid tool and if you can afford to spare some money, you will find it to be a good investment that is worth every dime spent. A lot of things can be measured and monitored using Clicky which may include the traffic flow, bounce rate among many other things. Like Google analytics and many other website traffic monitoring tools, installing Clicky can be seamlessly done though the use of coded scripts and plugins.

Heatmap

Heatmap is a rarely used monitoring tactic, but a very effective one for people who want to not only know the amount of traffic that comes to their sites but also better understand their behavior. Heatmaps can be accessed though a number of web tools such as Crazy Egg and are very effective in improving the site. It works by tracking visitor’s behavior and marking heir mouse behavior. Such monitoring helps someone to understand where people are concentrated and where they are not so that one can get to improve the different parts of a website. This is a handy tool especially for people who are spending money. Installing and setting it up is a breeze, although most of them are mostly paid.

Keyword Tracking Tools

Lastly, before ending this list of tools that one can use, it is worth mentioning that tracking and monitoring your position in the search engines when you are focusing on SEO, is a relevant and crucial point to consider. There are many of these tools, and although most of them are paid, it is really necessary and a good way to have one of them. It is the best way that you will be able to understand whether a keyword is moving up the ranks or whether a strategy you are trying out is working well for you. Without tracking you will not be able to know that.

Final Word

Website traffic is very crucial for the survival an thriving of any business. However, without measuring and monitoring it, you will not be able to make any substantial decisions. Shared above in this guide, you will understand how to monitor internet traffic effectively and know why it is important. It is both beneficial for the beginners who are really wondering what monitoring traffic is all about and how to do it perfectly.

If you have finally made up your mind, but still struggling with website traffic, then we’ve got you back as well. We have been in the traffic acquisition business for many years and can help you find the right kind of traffic for your website. Please check out our website traffic packages which you can buy cheaply and get good results in the end.


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