Building local SEO is best suited for businesses and individuals who want to drive the local traffic to their sites. It is more than just creating content and hoping for the best. By implementing the proper strategies you can see your business perform better in search engine result pages (SERPs). You will also see an increase in organic traffic, relevant traffic, localized backlinking, social media reshares, and brand awareness and trust. If you have ever wondered how to boost your local SEO, read on to find out.
Know your brand before building local SEO
Understand what words and terminology you want to be associated with your brand. This will be the basis for the keywords and phrases that you will use for building local SEO. The type of business will dictate what people expect from your brand. For example, if you have a restaurant, people will assume that you offer delivery and/or catering services. You will need to have the business’s SEO words and phrases oriented to those types of searches. Another example would be an e-commerce site. Because the site is digital, the focus should be on building up the social media presence of the brand. Facebook, Twitter, and Tic Tok should all be explored and referenced in your SEO.
If you are not sure where your site stands in terms of the existing SEO, have an audit performed on your site. An SEO audit can help you to determine any technical or on-page SEO issues. Typical issues include loading times, broken linkage, and a passive voice to your text. Before moving on to optimizing your local SEO these issues should be corrected.
Understand the competition
Crucial to understanding your SEO is to understand the SEO of the competition. Look at their site. If possible, do an audit on the site. Key phrases and keywords should be researched to see what results show up. If your competitor is performing better than you are local, check their site to see which words are repeated the most in their blog, web page content, and other textual parts of the page.
It is important to note that you should not try to outrank the mega superstores. They have teams of professionals which ensure that they will rank in the top SERPs. They are not buying their way to the top. Google algorithms are shifting to more localized and organic sites anyway, and so you may find that you rank on the first page. Strive to stay on the first page, preferably in the top 10 results. Focus on outranking other local competition. Remember, if a person is searching the web for your products and services, the odds are that they are looking for something local. The mega-store does not need to be searched for, as most people can find them easily just by driving around.
Keyword for local identification
When building up your local SEO, use words and phrases which are specific to your geographical location. Ensure that you use your geographic location several times throughout your content while ensuring that you meet the standards of SEO optimization. For example, if you sell shoes, do not just say Shoe Sales in Georgia, but type in Shoe sales in Columbus Georgia for better results. The more specific you can be with your geolocation information the better you will rank with your local SEO.
To maximize the local geographic information of your site consider putting a location map on your contact page. This not only allows visitors to your page to quickly find you, but it also helps you in the SERPs. As Google, Bing, and Yahoo all have map features that are based upon registered businesses, having a map sets you apart from the competition, identifies you locally, and boosts the overall awareness of your brand.
Go behind the scenes to build your local SEO
Perhaps the most overlooked part of building local SEO is the information that is not seen by the visitor. This behind the scene information is critical to how well your site performs and ranks in the SERPS. First, you will need to ensure that your title has the SEO phrase or keyword. When typing in a word or phrase into a search engine, the engine will crawl for titles that best match the phrase typed. Therefore, if your page is specifically titled to the phrase you desire, you are more apt to receive views.
Secondly, make sure that you identify your SEO in your blog settings. This will help you to know if you have the proper amount of phrases and words. Third, have the key phrase associated with the images on your site. If you do not have images on your site, you need to add some. Everyone loves visuals. Behind the scenes, you need to have metadata, alt links, backlinks, and proper loading times to boost your local SEO. Metadata needs to contain your key phrase. Backlinks should reference other blogs or content that you own, or go to authoritative sites. Do not haphazardly link your site to other sites. Such could be catastrophic if the domain name is sold to a less reputable type of business.
Submit to your site
A site can only be found if the algorithms know to look for it. Building local SEO can be done in two ways. The first method is to submit your site to the Google business listing directory. This will put you in the search engine as a local business. You can also list your business with various other sites which allow for customer reviews of your business. When listing your business, make sure that you are ready to comment on every review. This shows engagement with the customer and is vital to your overall brand identity and SERP ranking.
Once you have your business submitted to the Google business listing, make sure that you have your domain registered to Bing, Google, MSN, and Yahoo. These are the top sites where SEO and SERPs factor in. Most website hosting has a means of submitting your domain name. However, you should not assume that you have been added to the directory. Go to the search engine main page and type in submit domain name for registration. Submit your name on all major platforms.
Building Local SEO
Building local SEO must be done by local businesses if they expect to increase both local traffic and online traffic to their stores. By focusing on creating local SEO, you not only boost your SERP standings, but you maximize the awareness of your brand to your neighbors and community, thus giving you better standing as an authoritative source for your products, goods, or services.