Increase Website Traffic = Grow Your Business
Google Adwords is undeniably the best paid traffic source on the entire internet. Many internet marketers swear by it and fortunes have been made using this platform. Equally, there are people who have lost their investment in the platform, simply because their strategies did not go according to plan. Your success with google Adwords and any other paid traffic source all depends on how you execute your strategy and how effective that approach is. Keeping in mind the fact that there are competitors out there who are doing what it takes to steal traffic from you, there is need to have a solid strategy that guarantees you results. In this guide, we will go through some of the best Google Adwords strategies that will get you cost effective traffic yet easy to implement. Here they are;
Bid On Low Competitive Buyer Keywords
when it comes to Google Adwords, bidding is the name of the game. To succeed at it, you need to bid wisely. Overbidding on the price could make your business non-sustainable as it could become expensive, while on the other end, bidding low could mean your competitors have a better hand.
So how do you find low competitive keywords to bid for? Most of the competitors in the market always focus on high volume keywords. While this may be the way to go, low volume keywords are always abandoned, yet there are many of them that can make a huge impact in your internet marketing. You can find many of those low volume keywords and end up with a gargantuan loads of traffic flowing to your site.
Spy and Clone Competitors Strategy
How much do you know about your competitors and your niche? Understanding your playing ground is something that is crucial and necessary to stay afloat in the online marketing arena. There is no better strategy than understanding what your competitor’s formula is and this is something that you cannot ignore. There is also a likelihood that your competitors have scanned the entire niche and spied on every competitor they have. This gives then a good edge in making informed decisions on bidding and what to invest in. But how are they doing it? With tons of softwares and tools in the market, there are lots of ways that one can use to spy on their competitors effectively. Most of these tools are paid, but there is still a handful of them that you can find for free or with affordable pricing. these tools have a lot of features that helps you get a clear picture of how paid advertising is in a particular niche. From bidding to getting the entire budget your competitors use, these tools are ideal for every serious internet marketer. Using these tools will help you to get an edge in bidding and knowing which keywords your competitors are profiting from more.
Avoid Negative Keywords At All Cost
There are a number of words that should never make it to your Google Adwords campaigns. Some of these keywords aren’t worth bidding for since there is no buyer intent. Bidding on them is like throwing money away because they are not looking to invest or buy anything from the product and services that they are seeking. It is also a good approach to avoid these negative keywords from appearing in your campaigns if you are still new to the game. A few examples of these keywords would be “free”, “samples” and “free trial”. Clearly, the audiences looking for the products and services using these keywords have no intention of buying. Unless you have risen to an advanced level where you are offering free trials and samples that you are certain will lead to sales and leads at a later time, these keywords are not worth gambling on. Instead, you need to eliminate them and make them negative keywords so that they can never appear on your bidding campaigns. Most amateur marketers don’t do this, and they end up paying too much for traffic that doesn’t get them any conversions.
Always Keep Track Of Your Performance
Another important thing that every successful internet marketer is always keen on is to know how they are performing and how their campaigns are doing. It is the only way that you know whether your investment is paying off or not. This is also among the things that sets apart professional internet marketers from newbies who struggle to make a dime. Keeping an account of performance on each and every keyword that you are bidding for is a good way of knowing whether your efforts are paying off or not. and you don’t have to keep track of these keywords manually. There are lots of analytic tools that you will find in the market that you can find for free. Among them is Google Adwords and Prosper 202, which are known to be among the best. They are also beginner friendly and setting up campaign tracking is a piece of cake. With that in mind, you shouldn’t be left behind when it comes to keeping track of your campaign performance and keeping track of your return on investment.
If you want to do paid advertising, then google Adwords should be your first priority. In terms of traffic volume, performance and quality of traffic, nothing else comes close to it. to succeed, you need to have a solid plan and approach that gives your competitors a run for their money. With the strategies above, you are sure to stay afloat and be more competitive in your niche. The strategies aren’t also hard and can be easily implemented.
However, if you find them too hard or too time consuming, you have another option and that is buying from traffic vendors like us. We have been in the industry for a very long time and mastered the art of getting high quality targeted traffic. We can help you get solid results with out niche targeted traffic. Hop in today and set your campaigns to start seeing traffic flowing to your site.