Paid web traffic is one of the best ways that you can use to quickly generate tons of web traffic without having to go through hard steps. If you have been in the online marketing game for a while then you already know that paid traffic is pure goldmine. It however doesn’t come easy and there are tons of tweaks that you have to do. Among the most crucial ones is conversion ration optimization. You need to make sure that your ad copy and landing page isn’t to blame for low conversion and sales.
But how do you know how your page converts? You have to run split testing and use variants to determine which among them works better. Below, we mull into split testing and help you understand how to get the best out of it.
Understanding Split Testing
Split testing is a conversion ration optimization technique that involves using different landing pages and landing page features to determine which one is better performing. And for beginners who know less about internet marketing, landing pages are pages where audiences land to check out your offer or product. It is on this page where the audience will make their decision of either buying from you or not. This is why it is so important to make sure that every aspect of the page is top notch and will lead to a good conversion.
There are several tools that will come in handy when you are doing split tests and they should help you optimize and manage your landing page.
How To Do Split Testing That Gets You More Web Traffic
If you want to get more web traffic for your website and get more sales, then here are some of the things that you should do to get the best out of your split testing campaigns.
Write The Best Selling Copy
It is the wording and the content on the landing page that will bring the conviction and convince the audience to buy or opt in to your funnel. It is therefore important to make sure that you have the best copy written by you or an expert copywriter who understands the topic and how conversion works. Captivating headers, call to actions among other things should be spot on to ensure that you do not lose your customers.
You also need to make sure that you have addressed and perfectly presented your information in a way that your customers will find informative. Sometimes you may have to spend a lot on hiring a copywriter, but it is a well worthy process provided the copywriter is good at doing it.
Ensure Your Landing Page Is Responsive
Many people have been losing money just because their landing page isn’t easy to navigate through. Imagine visiting a website where you do not know where the home button or one whose form is misplaced. Of course you won’t know where to turn to and in most cases, you will end up leaving the page without doing anything. Creating responsive landing pages which appear well regardless of the device that one is using to surf the web with is the way to go. You will need to do some backend coding or switch to responsive themes that will easily make your landing pages user friendly based on their devices.
Make Sure You Page Loads Fast
Page loading speed is yet another crucial element that could determine whether your website traffic converts or not. Nobody is willing to spend minutes loading a single page just to make an order. Your visitors know that they could get what you are offering from your competitors, so why should they wait?
If you do not take care of your page loading speed, many of them will leave your site without making it to the cart. There are many ways that one can easily speed up the speed of their website. You can choose a good hosting, use caching technology or consider using lighter web scripts which will ensure that your page loads faster.
Watch And Measure Every Metric
Metrics and statistics on your campaign is the only way to know if you are doing well with you campaigns or not. It is something that every serious internet marketer does and it helps determine whether one should continue pursuing a particular strategy or not.
Tools such as Google analytics, Prosper 202 and Kissmetrics should be your best buddies when you are considering a tool to help you keep track of your marketing. It may be a bit complicated to keep track and make informed decisions if you are still a beginner, but you can easily understand them in no time. Also seeking the help of an expert is something worth considering.
Don’t Be Afraid To Try Something New
There are endless numbers of untapped strategies that you can switch to and implement on your site. Most of us will have the fear that something might not work, but the reality of the matter is that, you will never understand or find out if a strategy works or not. The only way out is to set a realistic budget to set and see how it goes. This is the best way to make a strategy work for you and in most cases, a strategy that works will deliver good results since it isn’t saturated and most likely there is less competition.
Paid traffic isn’t simple, especially when you are still new to the grind. You have to master some basics or else you will end up shutting down your entire online marketing business. You need to ensure that your ROI is spot on and that you aren’t running at a loss. With split testing, you can easily make your paid traffic a success and the tips shared here should get you going.
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