Did you know that 70% of ecommerce startups fail? Ecommerce marketing can take different angles and could sometimes turn out to be a big challenge. But if you are dedicated to succeeding in your ecommerce marketing, you need to put in a lot of effort and take actionable marketing steps. Without doing this, your ecommerce website might not get enough traffic to generate sales and will eventually become one of the many that fail.
However, getting ecommerce traffic isn’t always hard-coded as many would perceive it to be. Below, we have covered some of the best Ecommerce traffic formulas that you can easily implement to boost your sales and conversions in no time.
Don’t Ignore The Powers Of Social Media
One thing that many marketers don’t adhere to much is the social media. There is a treasure trove of opportunities hidden in the top social media sites and it’s up to actionable marketers to reap them.
The social media that we have today isn’t the same that was last 5 years ago. Many things have changed including the way targeting is done. Also, one should understand that apart from having billions of active users, the social media sites have the details of the users which plays a big role in reaching out to targeted customers.
Here are some of the ways that you can make social media work for your ecommerce site;
-Consider buying advertisement spots and targeting them to the right prospects.
-Study your competitors and what they are doing in the social media so that you can steal their strategies.
-Engage with industry influencers. This is an amazing way to boost your brand visibility and get tons of free traffic.
Let’s face it. The truth of the matter is, running an ecommerce website without putting in a realistic amount of time and investment is a waste of time. You need to have a realistic budget if you are going to face competitors such as Amazon and Wal-Mart. Otherwise it will be a game of chances of which you will be lucky to make it to the third year without dropping in a dime.
Media buying is one major traffic avenue that one needs to consider for their Ecommerce marketing. With dozens of marketing agencies in the industry, finding one that will boost your ecommerce website to the next level isn’t a brainer.
Yet another advantage that you will love with media buying is that the traffic can be highly targeted, meaning that one can get excellent results. There are also different ways to approaching the marketing. With different verticals such as PPC (Pay Per Click), PPV (Pay Per View) and CPA (Cost Per Action), once could make a lot from it. The only thing that you need is to master the basics of each marketing vertical to avoid blowing you budget with nothing to show for.
SEO (Search Engine Optimization)
If you aren’t ready to get paid traffic, then gear up for some free, highly targeted website traffic from the search engines such as Google, Yahoo and Bing. It is one of the best ways to get traffic, especially if you are looking for free traffic. However, it doesn’t come that easy. One needs to put in a lot of effort and take action.
You need to understand the market and know what keywords your customers are using to get the products that you are marketing. You should also keep in mind that it could sometimes be very competitive depending on the niche that you are in. Getting the understanding of how to do Keywords research, on-page optimization as well as off-page optimization are just a few of the things that you should be getting used to with this form of marketing.
Otherwise, it is a hats-down marketing approach that anyone could implement and boost their ecommerce marketing.
Ensure That Your Ecommerce Site Speed Is Perfect
Unlike the normal websites and blogs, an ecommerce website needs to be super-fast. Customers are not willing to wait for the page to load so that they can
As such, every serious marketer should ensure that their Ecommerce website loads fast and customers can easily navigate without wasting time. But how do you improve the page load speed? Here are some tips on how you can easily improve the speed of your website;
Get Reliable Fast Hosting – It always starts with hosting. If the server side is slow or experiences downtime then you will disappoint many customers. Nobody wants to visit a website that loads for long or comes to an error page.
Use Page Caching – Caching is one of the well-known web technologies that helps improves the user experiences by utilizing the browsers. Every serious website owner should consider implementing caching through either scripts or plugins.
Avoid Using Heavy Images – Sometimes images and other media files could slow page load times and this is something that you should address. You can opt to use lower graphic images but also make sure that they are clear enough.
Keep an Eye on the page speed performance – One you’ve got the page speed loading fast, you should also make sure that it stays the same. To do this, you will need to use performance monitoring tools such as Pingdom Speed tool.
Running an ecommerce website isn’t always easy but once you know where the traffic is, everything else becomes a walk in the park. The strategies discussed above have been proven to boost ecommerce traffic over time and they certainly won’t fail you.
If you however, don’t have the time to schedule all that, why not think of buying from a reliable source? Here at And Web Traffic, we’ve been working with hundreds of marketers for close to a decade and our main role is to be their traffic engine. And this isn’t just any kind of traffic that you will find from vendors around. This is highly targeted website traffic that is guaranteed to boost your sales and Ecommerce conversions.
So what are you waiting for? Jump on our wagon today and take advantage of our affordable website traffic packages. We are sure that you will love the experience and get solid results.