Increase Website Traffic = Grow Your Business
Traffic is of no use if it doesn’t convert and yield any sales to your online business. Acquiring web traffic is easy but the big question that you need to ask yourself is whether that traffic is of good quality to yield good results. There are many traffic sources online but only a few of them will give you the returns that you expect. This is because the internet space is full of dodgy traffic vendors who will promise you everything to see that you side with their traffic service only to shock you with some spam traffic. For one to get good results in traffic, you need to make sure that the sources are verified and proven to give you high conversions and sales.
Besides this, you also need to optimize your web landing pages to increase conversions from the site traffic. You may be getting good traffic but with low conversion rate. In this guide, we will go through some for the best ways to turn the non-converting traffic to real customers and leads which will give you the results that you expect.
Rewrite Your Content
As they always say, Content is king and this simply means that without having a good copy that boosts your conversion, then you may as well forget about getting those leads. Content is what speaks and brings conviction to your readers and this simply means that every word has to be convincing to get you those sales and conversions. Audiences need the information to be factual as well and ensuring that you have the best resourceful information on your website will help them get what they need.
Even if you have to hire or outsource the content it is well worth the investment if it will bring conversions. The only thing that you need to be careful about is to ensure that you have the right content writers. You need to make sure that the writer you get will deliver good content that will get you the sales and conversions you need.
Run Split Testing On Your Campaigns
Split testing is one of the most effective ways of testing and increasing your website conversion rate. It simply involves the process of running two or more separate campaigns with the same intention of testing and finding out which of the sets work better than the other. This is something that has been tested and proven to work for a long time and will definitely work for you too.
The good thing with split testing is that it involves a straightforward process that is easy to understand and implement. By way of example, let’s say that you have a website marketing coffee beans and you have one brand which was recently launched. If for instance you are running the campaigns and using paid traffic from a particular source like Adwords, then you have to create different ad sets as well as different landing pages. These campaigns should then be run on different times and every stats recorded. After the end of the exercise, you will have come up with good records enough to judge which page performs better than the other. After this, you will have known which page to use in your campaign.
Focus On High Quality Traffic Sources
Something else that most of us have always failed with is choosing the right traffic source. Wrong choice of traffic source will yield poor results which in many cases records poor conversion rates. While this is the case with many ad campaigns being run online, many people still do not easily figure out that it is the quality of traffic that is to blame. We ought to understand not all traffic sources will work for just any kind of website. Some websites will work with some traffic sources while others will not. Pay Per View (PPV) is one of the best examples to use. This traffic source focuses on delivering traffic on an impression basis and most of the traffic serving comes through pop up and pop-unders. While this traffic source will work perfectly for niches such as games and entertainment, it is a horrible choice to use in niches such as business.
You should also consider switching traffic sources to test which one works better than the other. This will enable you to understand which traffic source will work best for your website.
Some of the bets traffic sources that you might want to consider includes;
Social media traffic – With over a billion users active on these sites, you surely have a trove of audiences. And the good thing is that they are in every niche.
Paid Traffic sources – You might want to look into media buying, PPC (Pay Per click), display advertising and contextual advertising which are some of the bets paid traffic sources used today.
SEO (Search engine optimization) – loved for their lase targeting and the fact that the traffic is free, SEO is something that every webmaster should look into.
Web traffic is one of the most crucial subjects that every webmaster is always keen on. Getting web traffic might not be a challenging thing for many people who have been online but going them to convert is another thing. This whole thing boils down to the quality of that website traffic and also how one acquires them. You cannot just pump any web traffic to a website and expect it to give you results.
With the above strategies, one can easily get their site high conversions. It is always important to also keep in mind that to get solid results, one has to do a lot of testing and introduce different twists on something.
Here at And Web traffic, we offer high quality, laser targeted website traffic which you may want to look at. We have been in the industry for a long time and we have been helping hundreds of webmaster make ends meet in their internet marketing game. The traffic from put sites and huge network is used by many sites including many high authority sites and we are certain that you will love the results. Why not hop in and get high converting traffic today?