Do images and media help your web traffic? It depends. If you are using your web images properly and meet certain parameters, then the answer is yes. However, if you do not know the proper way in which to include images and media on your website, the answer is no. In fact, if you do not use the images and media properly, you could harm your website traffic. Here is what you need to know about including images and media in your website to help increase your website’s traffic.
Have your text ready first
Before you can have the images and the media on your site, you must have the text on your blog completed. Check your site for the SEO and key phrases. Research to see which phrases and words are the most searched. This will help you with your overall construction of your site. Once you have the proper text in place, check the formatting. You should use the H1 ,H2, H3 format. Paragraphs should not be over 200 words to have the best results. Ensure that at least one of those paragraphs has your keyword or phrase. When all this is in place, you can place your images.
Why is the text important to do first? It is important because all the media must revolve around the headers and text in place for SERPs.
Match Images and Media for the SERPs
To drive traffic to your website, you will need to match the images and the media to the headers and content of the site. This will help in your SERPs. When people search for a keyword, not only will your page show up, but the images and media will show up in the SERPs. In order for this to happen, you will need to have the proper alt descriptions in place. Use your key phrase or SEO words within the descriptive text in order to pair the media and images to the page properly.
Avoid using phrases and keywords which are too long. People use a one to two word search. If a person is using a longer phrase, it is usually as a question. Does your keyword or phrase answer a question or is it just random words? Both images and media must meet the needs of your potential target audience if you wish to drive traffic to your site.
Compression and size matters
One of the biggest mistakes which can be made with incorporating images and media onto your site is to place unformatted images and media onto the site. Images need to be clear, but they do not have to be HD. Keep in mind that the images need to be viewed on mobile devices and on traditional devices like laptops and desktops. Media should stream without having to buff for long amounts of time. If you find that you have either of these issues, then your site will not gain traffic through images and media.
Images and media help only when they are compressed and ready to be viewed. Remember that a site must load within 2 seconds to be relevant in today’s world. Any images or media which do not load in this amount of time will be forced back in the SERPs, hurting your chances of gaining more traffic. However, if you compress your media and images, then you have a better chance of that media being seen and tagged.
Make your media socialable
Your images and the media are only effective if they can be seen by multiple people. While you hope you will have traffic come to your site primarily from the text and the SEO, you cannot count solely upon this. The images and the media should help as the secondary guide to your site. You can drive traffic to your site by making the images socially sharable. Make sure that you allow sharing on the major platforms. Those platforms would be Facebook, Twitter, and Instagram. Images and media should also include a share link button or an embed button to allow people to link the image and content of your page to their own.
By building up the social status of your page, you gain a tremendous amount of traffic. People want to share images and media which are interesting. As more people share your images and media, the more exposure you will have to the audiences which you may not have recognized in your SEO and content building. The law of probability applies here. The more people that see your content, the more traffic you will gain.
Don’t overdo it
While adding images and media to your site is important, you can go a bit overboard with the media if you are not careful. You should follow the rule of adding images to every 500 words of content. So, if you have a 800 word article, you need only one image. If you have a 1000 word article, there should be two images, or one image and one piece of media. Placing more content than this and the site may look cluttered. Cluttered sites do not do well in driving traffic. Keep a crisp and clear look for the best results.
Do images and media help your web traffic?
Images and media can help your website traffic a good bit if you take the time to imbed them properly. Monitor the text, the content, the linkage, and the amount of images and media that you have and you should do fine. When using content from the web, be sure to give the proper credits to the source of your image. This will not harm your site and will keep you from having any issues with copyright.
For best results, use your own original images and media to help you boost your website’s traffic. In doing this you can focus more on the content than the backend formatting and linkage. Either way, having images and media can help build website traffic.