Many people wonder how they will drive traffic to their Facebook page. Indeed, there is much noise made about the lucrative social media platforms and how they can be used to drive traffic to your business site. Even though it is a true fact, there are certain things you need to do in order to get your fans to come to your Facebook business page.
The first step that you need to take is steer away from the myth of inviting your friends and relatives to Like your business page. You could use the feature of Suggest to Friends and ask all your contacts of your personal profile to spread the word. However, there are better ways to drive traffic as discussed below:
If you have an email list of subscribers, you can send out invites to them, informing them of the fan page created and providing incentives for them to join.
If you are sending out HTML newsletters ensure that you have the Facebook logo or the Like button included. You could also provide links to join the fan page or to write on the Facebook wall. You could also encourage your subscribers to add their photos on your Facebook business page. In such ways you can encourage fan interaction on your Facebook site.
You could add on your Facebook fan page link as a signature in every business email. That will also increase visibility and drive traffic to your Facebook fan page.
Ensure that you create a compelling video or campaign for the business fan page. Have a separate purpose for the Facebook fan page. If you can provide compelling reasons for one to become your fan, you will not only increase visitors to our Facebook page, they will surely become fans of the business as well.
Use other social media sites. If you have accounts on other social media sites like Twitter, you could use them to broadcast your business fan page on Facebook. Promote every event on your fan page on other sites and create enough buzz to drive traffic to your Facebook business page.
You need to remember that the ultimate target of driving traffic to your Facebook business page is to get people and potential customers to your business site. You also need to focus on the content of your main business site. Ensure that the content gets updated and you get a fresh look to your site every now and then. If your business site is boring, your Facebook business page will not be able to do much to drive traffic to your site.
It is not only important to add on fresh, new content on your business webpage but also to make the content easily shareable. That will also help drive traffic to your Facebook fan page. If the viewers are able to share your business content easily, they will want to be fans and spread the word.
Promote on other social media sites to augment traffic to your Facebook fan page. There are sites like Pinterest or Instagram where you could run interesting campaigns. Use images as posters to run attractive campaigns of your latest products or services. Encourage people to find out more by visiting your Facebook business page or to click on the Like button and become a fan.
These are some great ways to drive traffic to your website. Every strategy you adopt should link traffic growth to your Facebook fan page as well as to your business page simultaneously. Any strategy that does not lead to targeted traffic to your business site will be a waste of your time and money.