Have you been running your Ecommerce store but not getting enough traffic and conversions? Building an ecommerce store to perfection is a hard work, but getting traffic to that store demands even more hard work and dedication. Acquiring and getting steady flow of traffic to a website demands that one have some internet marketing skills to be able to execute some strategies.
In this article, we will go through some of the 2017 trends that you need to look out for. These trends shows the various swings at which the ecommerce world is tilting towards and you should use it to forecast and come up with actionable Ecommerce traffic strategies for your store. Here they are;
User Engagement Gets More Important Than Ever
As much as competitors are out there, hungry to sweep you out of business, you need to step up many things, but most of all is Customer engagement. Being in the Ecommerce business, you must have already learned by now that the customer is the driving force and the lifeblood of your business. Without them, there is no business. However, it should also be noted that customers do not pop up and buy right away from your site. A big percentage of those visiting your website do not make a purchase on the same day. That means, you have to impress them, win their trust and give them a reason to come back again.
Being customer-centric and gearing to provide the best for the users is one way to keep your customers happy and a reason your Ecommerce business stands a chance to grow and become a better brand. Imagine if all customers that came to your site, reached out to you concerning questions on a product that you are selling. If you are not there to answer and take long, your customers will have left the site and thought of some other place to get the product. Using communication scripts and plugins to enable customer communications is something that you would like to start with.
Mobile Traffic Optimization Taking Turns
Remember when smartphones came and swept the internet? It was a revolution that changed everything from how the normal user browses the internet to how shopping was done. Everything became a snap and as technology keeps improving, we see a lot of things happening.
Most recently, Google’s Accelerated Mobile Pages (AMP) have gained traction and could be the next big thing that we internet marketers should watch out or. What AMP does is that it helps mobile users to get instant content on the go. It aims to serve the needed content fast and reliably by reducing the time taken to load multiple pages. If you are serious about harnessing Ecommerce traffic, then this is something that you should be having implemented already. Since speed is much needed, I is obvious that people will love to use websites that use AMP. Similarly, Google would love to give their users the best and as such, it is obvious that AMP enabled websites will be favored.
You need a few tweaks on your website code to make your website AMP powered. If you have no coding background, then it is advisable you get someone who knows how to do it to help you out.
If you want to stay abreast your competitors, you need to up your game and be focused on acquiring tons of leads by making your website easily navigable through mobile phones.
Contextual Shopping Gaining Traction
There is a new Ecommerce trend that has been undergoing tests from major players, and it’s big. As much as we might consider this to be something new, there are many experienced marketers who had foreseen it coming. Big companies like amazon have shown interest in it and have already made strides into implementing it on some of their stores. Many marketers have termed it as data-fed shopping at its finest, and so it seems.
Contextual shopping or contextual Ecommerce as some experts are terming it, is a form of marketing that involves using product links along informative content. Be it a shopping guide or an article, when you place a link along the content, the reader finds it to be relevant and ends up clicking it. Some major stores are using dash buttons as part of their contextual Ecommerce marketing approach and it seems to be working pretty well.
But is it better that the current methods? Contextual commerce aims to bridge the issues that we have in our flawed internet marketing approaches. Take for instance, somebody who is selling some shoe down the street in a small shop. For that person to get people to visit their shop, they will rely on passersby to hop in, shop around and see if they get something that they would like to buy. There are several flaws in this traditional form of marketing. First up, you are relying on someone who probably had no intention of buying a shoe, and most likely they won’t end up buying. Sadly, this is a better explanation of how we have been doing Ecommerce marketing.
But can you imagine the results if you wrote an article and when someone is reading it, there is a relevant link within? The results have been impressive and something that should be adopted by some serious internet marketers.
Staying ahead of the latest trends in your industry is something that you should be keen in doing. Internet marketing is a very sensitive industry that relies on strategies that keeps changing. A strategy that worked a year ago could be a totally different story today. As such, you need to keep updating your game to stay afloat. Hopefully, the strategies and trends discussed herein will help you get more Ecommerce traffic to your site.
You may also want to check out some of our high quality website traffic packages. This is one of the best traffic sources that you will ever come across and we are certain that you will get lots of sales and conversions on your Ecommerce site. Get in touch with us if you have any questions.