One of the strategies that many digital marketers use today is to study the traffic of other websites. Knowing the traffic source of your competitor will help you to come up with strategies that will get you better traffic that converts. A beginner might ask themselves about the importance or the need to do such a thing. But if you have been around for a while, then you will understand that it is a necessary step if you want to succeed on the internet.
But how do you go about checking the traffic of other websites? There are several strategies that one can use to gauge and understand the traffic of their competitors. But before going further into that, we will go through some of the reasons why you may want to get traffic metrics and analysis of the competitors.

Using Heat Maps Understand Traffic Behavior
If you are an internet marketer, then you already know how today’s internet space has changed. It has become more competitive and harder for online