Increase Website Traffic = Grow Your Business
Among some of the latest yet powerful SEO traffic approaches that one can use today includes the use of Schema Markup, something that is changing and becoming the new rule to succeed in the search engine space. It has become the bulls eye as far as search engine optimization is concerned.
We all want to get high quality web traffic that gives us results in terms of sales and leads, and the search engines like Google and Bing are among the bets places to get that traffic. However, that doesn’t come easy as there are a number of strategies and actionable approaches that one can use. In this comprehensive guide, we will go through some of the best ways that one can simply use to generate tons of traffic by implementing he right schema markups on their website.
What Is Schema Markup & Why You Need It?
Before delving any further, let’s first understand what schema markup and why it is very helpful towards increasing your website’s SEO traffic. What is Schema markup? Schema markup is a semantic code that one encodes on their website for the search engines to better understand the different types of content used on their site. Search engines have certain ways of learning and understanding websites. As such, you need to make sure that your website content is well understood so that it can be well crawled and ranked in the search engines accordingly.
Schema markup is also synonymous to people who have used rich snippet before. Whether you have a video content site, a blog, a product review site and any other site out there, there are a number of markup codes that you can use to take advantage of the Google and other search engine rankings. Schema markup is very important in that the search engines can easily display content based on the format one commands it to do. In return people can also easily spot the content and make use of it without having to click through dozens of website to find what they are looking for. So besides just helping users to easily get the content they need, it helps you get better click throughs and more targeted search engine traffic.
How To Implement Schema On A Website
One of the best things with schema markup usage is that one doesn’t need any superior marketing or coding skills to implement or use it on their website. Everything is pretty straightforward and anyone can have markups on their site in no time. Most of the information and relevant details on adding Schema markup for SEO purposes are all available on Schema.org. So, basically it is a matter of identifying your content type and copying the correct markup code and with the simple instructions, you can easily paste and start running the markup on your site. Alternatively, and depending on the CMS platform that you are using on your website or blog, you can easily install and use plugins and extensions to have the appropriate schema markup running. Whichever option you chose, you can have schema markup running faster on your website.
If you are looking for a way to get the search engines an the users of the search engines know what your website is all about and make it easier for them to access tour site, then schema markup is the best way to go. So, you can go ahead and install it to help the search engines and users navigate and discover more content from you.
Common Schema Markup Types
If you would like to further understand how to implement and successfully use schema markup for, below we will go through some of the most popular ones highlighting them and how to use them. Practically, there are hundreds of schema markup codes that one can use, but one only needs to use the few that best lists and outlines their websites in the eyes of the search engines. That said, here are the best ways that you can use the schema markups for your site’s benefit.
Events – When you have an up coming event, and expect people to be searching for it, Google can help you to better present it so that people can come into your site much easily. The event schema lets users add calendar dates and time to their website in a way that is best read by the search engine crawlers.
Product review – People always want to know more about a product before shopping for it. Whether you are a reviewer or have an E-commerce website, having a product review schema markup will help boost your SEO traffic by making your article shine more on the search engines.
TV shows ratings – If you have a website that reviews TV shows, series and movies, then you are doing a good job letting people know more about the movie that they are searching for. However, they will be best presented with more information and crucial details if you have a schema mark up in place.
Book reviews – With millions of books being bought and read online every single day, their is surely a huge demand that is enough to become a mega-niche. And if you are looking into tapping big on this, you surely will get better by implementing and using the right schema markup. The schema can be used to showcase editor’s reviews and ratings among other features like pricing so that one can easily know how much the book is going for.
Videos – We all know that the internet is tilting towards video content and with billions of videos being viewed on a daily basis, there is surely a reason to switch your focus and marketing strategy. Although search engines like Google and Bing have advanced and can read video content on a site, it would be much better with a schema markup in place.
Local business listings – This is one of the most important ways that one can use schema markup codes for. Ever seen businesses popping up on top of other search engine results? This is simply because they are making use of the schema mark up and it does them the favor of sending them direct and untapped traffic. Without using it, you are clearly losing a lot of potential customers and clients. You definitely need to start using schema markup to up your local SEO game and business listing on Google.
Schema Markup Best Practices
Here are some of the best practices to get the best out of your schema markups used on your site.
The more markups, the better – Like with everything else out there, the more you do it, the better the results with schema markups. You need to make sure that you implement as many markups so that Google and other search engine crawlers get a better understanding of all the content that is in your website. There is no limit on hoe many markups you can use on your website, as long as they remain relevant and do not become redundant. Following on this approach will see a dramatic increase in your webs traffic and consequently improve your online business.
Focus on popular schemas – Considering that there are probably dozens or hundreds of schemas that one can get from Schema.Org, it is always important to make sure that you are only using the most popular ones. This is because there are some that could be ignored by the search engine crawlers for their low demand by users and redundancy.
Don’t compromise on the content quality – Using schema doesn’t mean that you can now relax and let Google and search engines take charge. You shouldn’t compromise on the content quality because it also contributes to ranking you on top of the rankings. That said, you need to make sure that you are crafting the content as usual without changing or compromising anything.
Schema markup is the least used and less known approach in SEO which is very effective and has a good future that can help shine light and bring tons of traffic to a website. Once you have a full grasp of Schema markup and what it is all about, everything else becomes smooth since the search engine crawlers understand your content better making it easy to recommend them in the right places. To get a good understanding and access all the schema markups that are available, you can always check the comprehensive list over at schema.org where you will access all of them.
Schema markup has shown excellent results in improving SEO traffic, and there is no reason why you would want to ignore or omit it in your site structure. In our decade old experience, it is one of the little known ways yet effective traffic increasing approach worth using. We can also help you get tons of high quality web traffic for your website the easy way. We work with site owners from across the globe and from different niches to generate and come up with actionable web traffic strategies. Be sure to also check out some of the best traffic packages from our sales page.