Analysis have it that video is the future of web content. More people are inclined to using videos to make informed decisions and get information rather than relying on content. Although the number of people using the traditional written content is significant, it is clear that more people by the day are switching to using video content. As internet marketers and traffic being among the most important concern, we need to make sure that we leverage every traffic opportunity and YouTube is one that you don’t want to miss out on. But how does one do this?
In this post, we will go though some of the ways that you can use to get high amount of YouTube traffic to your website the easy way. Here are the tips that you need to implement to star getting a piece of the juicy traffic from YouTube:
Focus On Keyword Research And Optimization
Gone are the old days when one could just come up with something and just post it online and expect it to pick up and get viral. Today, with the gargantuan loads of content posted by thousands of people, you have to know your audiences and know how to reach them. And if you have been in the online game for a while then you already know about keyword research and how important it is especially to the search engines. You cannot just post a video without knowing the keywords that you are targeting. Doing so blindly will result in poor results since there is no precise audience targeting.
The next thing that you’d want to ensure is spot-on with your video is the optimization part. There are several things that need to be optimized so that the video can have better visibility to the target audience. Some of these include the title which should be catchy and keyword rich, the description and the tags used.
Consider The Video Quality And Clarity Of Information
Who loves low quality stuff? Nobody of course. So if you are going to create low quality videos to post online, you are in for a shock. Nobody will be interested in your video and you’ll even be lucky to have someone staring at your video for more than a few minutes. If you would like to get the best out of your videos, then you need to take some time to create good ones that will impress the audience and also one that will add value to them. If your video answers the audience’s quest, then there is no reason why they wouldn’t follow a link to you site or offer.
To sum this up, creating a video isn’t enough. You have to make sure that your content stands out and you have presented it in an appealing way that the audience will love it. This way, they will go through the video to the end and you will be able to grab their attention at whatever point of the video you wish to.
Create Call To Actions And Use Annotations
One of the rules of internet marketing is to do whatever it takes to capture the attention of the audience and one of the best known ways of doing that is by using call to action and captivating lines. The good news is that YouTube also gives you the chance to capture the audiences in whichever way that you want to. YouTube has some on-screen tools such as annotations which allow you as the video creator and owner to add annotations which may also include live links. Adding these annotations and call to action are painless and takes less than a minute to put it. You should also not forget to add a link to your website o landing page on your video along a captivating description. Many people go through the description and almost all of them who view it will click on the link of they love the video content.
The only thing that you have to keep in mind is to not over-optimize your video. If you do this, then it will become annoying to see the annotations popping up every second and could force the visitors to leave your video without completing it. The secret is to not be so aggressive and spoil everything but placing the annotations and captivating notifications on the video at strategic points that are not obstructive should be enough to do the trick. You should also add a call to action at the end of the video as a slide. This is something that has been seen to work for many video marketers and should also work for you.
Video marketing is slowly taking charge and becoming one among the best internet marketing strategies today. There is a share for everyone who takes action to reap the benefits with the video and YouTube is one platform that you need to be at. With billions of registered users and millions of daily visitors who are looking for something new, you need to claim a space for yourself and use the tool to revolutionize your marketing. The good thing with that is that it is simple to get started and follow through. And the other thing that you will love with YouTube is the fact that there isn’t much to do as the video recommendation system is on your side. Perhaps just a little kick with social media and your video goes viral. Again it will depend with the quality and how enticing the content of your video is.
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