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How to Improve eCommerce Conversion Rate

The term conversion rate refers to the proportion of visits to a particular website who go beyond visiting the website and take action. Such action include making an online purchase, creating an account, or downloading your app. Running an Ecommerce isn’t just about traffic but it’s more than that.

Buy Ecommerce Traffic = Increase Sales & Visitors!

In this regard, Conversion Rate Optimization (CRO) refers to using a systematic and structured approach to improve the general performance of your website and thereby lead increased action on the part of the online community.

Having said that, online entrepreneurs should be concerned on how to improve eCommerce conversion rate. This can be done through a number of ways.

To start with, optimize your on-page factors. This can be done by a manual writeup of your product and services. Writing your own content manually ensures that information is factual, up-to date, and that the language used does not contain grammatical mistakes. Its good to remember that the structure and level of organization of your website is a manifestation of your business and may prompt a person to act or not to act.

Second, give room for reviews for your product or service. The significance of this is that most customers trust the review of others to make a decision. The assumption here is that your good or service is appealing to the customers. Consequently, the reviews are going to be positive.

Third, promote website usability by drastically reduce the various barriers to conversion. Web content writers as well as web designers should use spacing, colors, and typography to create a user-friendly website. In particular, the use of visuals such as charts and graphs should be strategic. Internet users are attracted to images and photos than they would on ordinary content.


Fourth, site navigation should be excellent. This can be achieved by a clear division of categories, creating many clickable links, keeping content consistent, and ensuring your site feature is working. Furthermore, long articles should be broken down using appropriate headings and subheadings. It is good to have a website that customers can scan easily. This is because such structures can capture the attention of clients who do not have much time.

Fifth, ensure that your website is trustworthy and credible. This can be achieved by avoiding contradicting factual information. In addition, one may use third-party trust logos. Connected to this, do not give information that appears too good to be true. This is because customers want realistic information.

Lastly, make use of AIDA (attention, interest, desire, action). This helps an entrepreneur to understand how customers respond to an advertisement. In this regard, one understands what determines customer preferences and how one can exploit effective marketing strategies to improve conversion rate.

In conclusion, improving eCommerce conversion rate is indispensable for the survival, growth, and expansion of an online business. This cannot be achieved overnight. On the contrary, it requires thorough check on your website to check its structure, content, and usability. Overall, a quality and appealing website leads to a high conversion rate which in turn translates to more clients and higher profits for a business.

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