If you are building a site, then you want that site to be seen. A focus on aesthetics is critical to the overall SERPs. But it goes beyond just having something that looks nice if you wish to have great exposure and boost your views. To have an increase in traffic to your site, you must have strategically placed keywords, headers, SEO development, images, media, and inbound and outbound links. But what are inbound and outbound links? This article will explain both and their purpose, explaining why they are critical to have on your site.
What are inbound links?
Inbound links work to link content between the various posts that you may have on your site. They can also link to other parts and pages of your site. Like the name suggests, it is an internal linking of content on your site. As such, you need to keep the linkage to a minimum. It is suggested that you only use 2 to 3 links per 1000 words to help keep your site from looking spammy.
Inbound links require that you have text associated with them. Much like your alt text for images and your http references for media, you will want to have words that as associated with the content that you wish to reference. SEO key phrases are the best wordage to use for your inbound link. However, if you cannot use an SEO keyphrase, ensure that the words identify the page or content properly which you wish to link to. Words and links must work together cohesively if they are to be an effective way of driving your traffic to the various parts of your site.
Tips for great inbound links
While you must have the proper association between your links and the words being used, there are other ways in which you can boost the effectiveness of your inbound links. First, have an inbound link within the first paragraph of your content. Avoid using a sales pitch type link here. This inbound link should be informational only. Also, keep the link wording small on the first paragraph to avoid giving off a spammy aesthetic.
It cannot be stressed enough how important SEO words are to your links. Use SEO phrases and key phrases on your inbound links. If you are linking to a previous post, use the proper coding within your site to have a new window open. This will keep people from having to go back to your page and find the reading spot where they left off. WordPress is a bit different in the link association. You may not be able to link with a new window. If this is the case, make sure you have a quick link back to the post on the page.
Avoid using inbound links within the same paragraph. It is best to have one at the start of your content and to have another close to the end of your content.
What are outbound links?
If inbound links are those links that are to content within or “in” your page, it goes to reason that outbound links will go to content outside of your page. The outbound links are to another page that is not affiliated with your site. You may wonder why you would want to have any outbound links. Does this help your SERPs at all? The answer is yes and no.
How it helps your SERPs is that you are seen as being a part of the site which you referenced. For example, if you have a page that references a specific Forbes article, then when someone looks for that specific article, you may show up. But if that person is just looking for general content, your site may not appear in the SERPs. Where it helps your site the most is in the algorithms. Specifically, when the algorithms look for sites that have valuable content, it will see that you have something of worth from an accredited site. The computer will then boost you in the rankings because you have this content.
Helpful tips for outbound links
As with the inbound links, you want to be careful of the amount of links used. Try to stick to one or two outbound links. If possible, you will want to have your outbound links in different paragraphs than that of the inbound links. This goes to keep the content readable and avoids having it appear spam. Again, like the inbound links, you will want to keep it to 2 or 3 links at the most. Because the inbound link is in the first paragraph, try to put your outbound in the second paragraph.
Ensure that the linkage is from an authoritative site. The link will reference the site regardless of the content which is currently on the outbound site. There have been cases where outbound links have been to non-authoritative sites and the domain for that site was sold. The link was still affiliated with the non-authoritative site and so the content of the new site (which in one example was an adult site), was referenced. If using outbound links, only use sites which you are sure will not change the content.
Inbound and outbound links – What you need to know
Inbound and outbound links are essential to building up the SEO and SERP of your website. As with any part of the site, you need to focus on using the correct keywords and phrases. Also, the inbound and outbound links should focus on driving traffic to your site. If the links are used only for navigational purposes, use the menu. Focus on linking to sites which give the reader something more. Avoid linking to sites which have poor performance, as this could give the reader the impression that the whole site is lacking content and depth.
Couple your inbound and outbound links to well-written content and check the links before going to live for the best results.