Increase Website Traffic = Grow Your Business
There are lots of eCommerce websites developed every single day but what happens to many of them? They end up nowhere and becomes a loss to the owner. The main reason for the demise of these eCommerce websites is because they do not get conversions. In this post, we will cover several proven ways to increase conversions on your eCommerce site.
If you ever want to run a successful eCommerce website then you have to make sure that it is converting, otherwise you will be fighting a losing battle. What does this mean? It means that you have to get laser targeted traffic and prospective buyers other than wanderers who never buy from your store. There are various ways to optimize for conversions and in this comprehensive guide, we will focus mainly on how to increase conversions on eCommerce website without undergoing any hard trolls.
How to get laser targeted traffic (prospective buyers)
You will agree with me that any visitor to your eCommerce website who doesn’t buy anything isn’t worth spending time with. On that score, it is necessary to target prospects who you are certain will end up buying from you. But how do you do this? There are various ways that marketers are using to achieve this and below we cover three of the major ones and how to leverage maximum potential out of them.
Search engine Optimization
SEO, as it is commonly known in the internet marketing world is perhaps the best method to target for real buyers and increase conversions on your site. Although it involves a lengthy and a time consuming process to improve a website’s visibility, it is all free and worth the time invested. To start the SEO marketing process, you need to first start by doing a keyword research. Since you are working on getting traffic to your eCommerce site, you will need to focus on buyer keywords. Buyer keywords are those that are searched by prospective buyers.
For instance “buy Lenovo Laptop” is a buyer keyword since the person searching for it intends to buy a Lenovo laptop. On a side note, you should also consider focusing on long tail keywords since there is little competition hence easy to rank for. After the keyword research, you will need to optimize your website as well as also do some off page work which involves building reputable backlinks to your website. If this whole thing sounds like rocket science to you, then perhaps our ready targeted traffic to your website will help you boost your eCommerce sales instantly. Check out the packages and pricing and grab our season’s low offer.
Increase conversions with PPC
PPC (Pay Per Click) is an advertising module where advertisers pay for every click that they get from the publishers who display the advertisements. PPC has grown to be among the best traffic acquisition methods that webmasters are using today. Although it requires an initial investment to get started, the results are almost instant.
If you are looking for an instant traffic solution then this is probably an easy way to go. Google Adwords and Bing ad network are on the leading edge when it comes to PPC traffic. The secret to winning with PPC is to split test different campaigns and amplify on those that are working well. To help you deal with the expensive advertisement fee, we offer affordable packages from our own network which has hundreds of authority websites.
Media buying differs from PPC in that it doesn’t necessarily have to work on a per click basis. With media buying traffic approach, an advertiser can buy banner space from a website owner. This is however usually done through some advertiser brokers. One of the most popular broker in the media buying industry is Buy-Sell-Ads (buysellads.com). If you are still wondering how to increase conversions on eCommerce website with media buying, then you have to make sure that your landing page will result into good conversions and your advertisements are attractive enough.
One thing that you should always keep in mind is that if you have to buy website traffic, you have to make sure that you are buying targeted ones who will not end up being a waste of your time and money. There are hundreds of websites that you will come across but finding the right one becomes a brainy task. If you need to consult an expert before you buy traffic, make sure to drop us a line and we will help you get the best traffic for your eCommerce website. We hope that this post has been helpful especially in answering your questions on how to increase conversions on eCommerce website.