Increase Website Traffic = Grow Your Business
Are you looking to increase the Google rankings of your website? We all know what Google is, and heavily rely on it to find something on the internet. Whether you are looking to buy something online, find a service, a specific place on the map and pretty much anything, Google is the first place that you will go to. The Google search engine has become very popular in doing pretty much anything on the web, and it is justified to say that they are the backbone of the web.
However, from a marketer’s point of view, and for pretty much anybody who ha a website, ranking on Google is something that is crucial in terms of getting website visitors. You need to have your website ranking higher on Google if you need to get traffic and eventually see sales an conversions. There are lots of websites that target the same keyword, but Google only has to show several on top and rank them according to their own algorithm. for one to have their website ranking better in the search engines, one should follow some set algorithms and optimize the site to appear on top. The best optimized sites and pages will occupy the top spots. The process of optimizing is called Search Engine optimization, an is a big thing in the internet marketing arena.
How To Increase google Rankings
Having mentioned Search engine optimization (SEO) as the art of optimizing a website to appear top on search engines like Google, you need to make sure that a certain things are kept in mind. The optimization is classified into two main parts: On-page optimization and Off-page optimization. On-page involves optimizing a website’s on page factors and ensuring that every aspect on the site is well tweaked for better search engine ranking performance. Off-page on the other end deals mainly with how the website commands authority and is credible among other sites on the web. The more the website is perceived to be authoritative and relevant, the higher the chances it can rank higher on Google. Mostly, Off-page is based on backlinking, an approach where other websites link back to a page on the website.
Here are steps to increase Google rankings the easy way:
Find Low Competitive Keywords
the first step to ranking o increasing Google rankings is to first find keywords that you can always count on to deliver. Not every keyword that you come across will get you the high rankings that you may anticipate. There are some that are extremely competitive and not worth pursuing especially if your website is still new. For instance, you cannot compete for a particular keyword with a 20 year on established website since thy will have an upper hand. However, there are keywords that some of the top websites have not focused on and this would be a good gap and a great opportunity for one to dive right in and rank fro the on Google.
Doing good keyword research is therefore a crucial part of ranking higher on search engines. It simply means that you will have less work and effort to put in other areas to get better rankings on Google. So, how does one do good keyword research? It can be done manually, but that would only be a lengthier process and require a lot of experience. There is however an easier way and that is by using the readily available keyword research softwares in the market. Some of them are free to use, while other advanced ones would need some investment.
Write Google Quality & Optimized Content
After you have found the right keyword that you want to focus on, the next step to you should be considering is to write the best quality content that you can. Google is always looking to serve relevant and high quality content to their users. If you do not offer the quality, then Google will find a way to recommend better content to the users rather than yours.
Besides just writing quality, you need to also make sure that the content is well optimized for the search engines. There are a number of things that the search engines look at when determining an article is worth ranking in the search engines. The relevancy score is based on things like Keyword density, which is how many times a keyword appears, the length of the content, the headings and their relevancy among other things. These factors are crucial to ensure that the content served is the best and the most relevant that the user can get.
Lastly, the most important part after the other two steps is ensuring that the website has a good off-page optimization, which is basically backlinking. Backlinks are links that come to the website or the specific web page. These links come from other websites and the whole process makes the links look like upvotes which is a good thing in the eyes of the search engines.
The more back links a site or specific page has, the better the chances of the site getting ranked higher. It also goes without saying that authority and quality of the links also matter. For instance, you would get a higher chances of ranking when the link you get comes from a high authority site that has been established for a long time.
All these factors come to play and ensuring that all of them are spot-on is the best way to approach this. you need good keywords, as much as you would need well optimized content and high quality backlinks.
Traffic is paramount an a necessity for any website. Google is one of the best traffic sources to any online business. Increasing google rankings should therefore be in the mind an strategy of any webmaster.
But frankly, that can be hard and take up some time. If you need a quicker way, then you may want to consider start buying traffic. And that isn’t always as hard as many people make it sound. You can always start small and grow your traffic as the conversion and sales increase.