Increase Website Traffic = Grow Your Business
Wouldn’t you find it a breakthrough having high converting traffic to your Shopify website? Shopify gives you the simplest way to set up your Shopify store. However, you have to find ways to generate high quality traffic to get sales. Fewer visitors means low number of sales. So how do you drive traffic to your Shopify store?
If you own a Shopify store and are looking for ways to increase traffic to get more conversions, there are various strategies available that you can use. Our detailed guide here is going to walk you through some of the best that you can use to attract more visitors to your Shopify store.
Using Paid Traffic (PPC)
Pay Per Click has gained more popularity over time than any other paid traffic strategy across the web. PPC provides that you only pay for the visitors that clicks and visitors your website. In a nutshell, you only pay for what you get and nothing else even for impressions. It is one of the fastest methods of attracting instant traffic to your Shopify store. You can be able to track the registered clicks and the conversions made from those clicks to establish whether the method works or not. More than often, PPC is used by well-developed businesses. For this reason, they will always have the confidence to try this method out. For small businesses, it should be used with caution or a reliable backup plan. The return on investment might go down to shut your business if necessary steps are not taken.
Want a faster way up to the top rank for your Shopify store? Well, PPC is an outstanding method that will see you through your marketing needs. A warning, take time to assess your business survival chances in case things don’t turn out as expected.
Posting On Forums
First of all, do you have an idea of what an internet forum is? An internet forum is a zone for holding discussion made accessible through a website. Users can post discussions, read, and give a response to posts from other members. New topics can be started by the members and also reply to the old ones. Conversations on such forums are arranged into what is referred to as threads according to topics.
In advent to source out traffic for your website, you find out that nearly every business has left no stone unturned in an attempt to promote their products. One of the strategies employed is forum posting. It has been noted that traffic from online forums is worthy than ordinary visitors. This is because forum members are anxious information seekers likely to have a true interest in your services. If you are interested in boosting the traffic to your Shopify platform it is prudent for you to identify and sign up with those forums with potential buyers of your product. Active participation, posting non-spam content and adhering to forum helps to build on your reputation. The most critical part is the inclusion of a backlink signature in your profile that will repeatedly appear in every post you submit.
Posting or blogging on someone else’s website to attract traffic to your website is referred to as Guest posting. The related business allows its authors to exchange roles at some point. One posts on the others’ websites and vice versa. This is geared toward creating an extensive reach to a new audience. The content posted include backlinks that will link back to their original sites. Depending on the quality of the content you post, the audience may get impressed and want to know more about you. So, do not forget to include links in your profile often referred to as signatures that direct them to your website upon clicking. Signatures appear at the bottom of every post you submit.
Guest posting is one affordable way to drive significant traffic to your Shopify store. These will eventually see you register sales increase. If you are looking for cheap methods to source traffic to your website then Guest Posting is one of the available options you might want to try out.
Social media is one of the best list methods that are readily available and believed to be cheaper as compared to others. Social media platforms like Facebook provides a reliable gateway to your customers. It is the best way of building relationships with customers. Although there are many social media platforms online, Facebook leads among them all in driving traffic to Shopify stores. It is estimated to contribute about 85% of all the social traffic. For the effective use of social media in marketing, you need to engage your audience with quality content without being too pushy. What we mean is that you rather be informative than doing direct marketing.
If you need an easy way to boost your Shopify traffic, then you might want to try one of the available social media approaches. Apart from Facebook, there is Twitter, Instagram, LinkedIn, and Pinterest, among others. These platforms, if well utilized, will bring you more and more potential buyers to your store in the long run.
Organic Search Engine Optimization
Search Engine Optimization is yet another strategy that is mostly used by many online business marketers to boost their web traffic. It is an approach that aims at giving your website a better rank above others in the organic search engine result pages. Search engines provide well-defined guidelines on how to create your online content. If these guidelines are followed well it is most likely that your website earns promising traffic through a better rank. These guidelines come in form of algorithms that might be complicated for most marketers. It is therefore advisable that you outsource an expert to optimize your website. It may be costly at times but its promising results are worth waiting for.
It is evident that web traffic is the backbone to the success of any online business. It takes your dedication to implement one or more of the approaches shared above with regards to your website getting more traffic and sales. More often than not, online marketers use both organic and paid traffic. If you want to see an increase in the traffic to your Shopify store, then you should consider using the strategies shared above.
Please also take a moment to check out some of our web traffic packages which can help you turn around your Shopify store’s traffic and performance.