Chances are that you may have had a bad experience buying traffic for your website. The good news is that this does not mean that purchasing traffic doesn’t work. Actually it works like magic as long as you know precisely what you are doing. Buying traffic, adult traffic, non-adult traffic and casino traffic can prove to be hugely profitable for any website owner who starts out with clear objectives and the right knowledge.
Why buying traffic fails
There are numerous instances where purchasing traffic can fail to work in enabling a webmaster make sales. For instance you may have a highly specialized product and then you make the mistake of purchasing generalized traffic. Or perhaps you excitedly rush to purchase traffic without having clear objectives of what you want to achieve. You will be surprised at how many people just buy traffic blindly and hope for the best.
It is also true that there are cases where some webmasters have purchased traffic working on the assumption that the more traffic they can generate to their websites the higher the sales they will end up making. This is a credible assumption and a few have managed to achieve some decent sales from traffic that is not targeted. However in most cases the sales revenue received has not justified the money that was spent purchasing the traffic. This is hardly the kind of success you would be looking for by reading this article.
Decide what you want to achieve
Assuming that you have had your website for some time you will already have some useful stats. For example you will know on average how many unique visitors on average it takes for you to make a single sale. You should also be able to have a fairly god profile of your hottest lead, the kind of prospect most likely to convert into a paying customer. You will also have a fairly good idea of what age they are. All this information is invaluable in helping you determine what kind of traffic you need to purchase to get the best results. More importantly you can be able to project the kind of results you are looking for so that every single investment you make in purchasing traffic has an excellent chance of giving you a profit.
What if you have a brand new website? You can still be able to get stats that would enable you make the right decisions when buying traffic. The way to do this is to take a closer look at competing websites, specifically the most successful in your industry. Which are their most popular pages? What does their successful landing page look like? Carefully analyze everything before you set up the pages on your website where you want to drive you paid traffic.
Test, test and test again
Everybody recommends that you buy targeted traffic where you carefully narrow down the kind of visitors most likely to buy from your website. You have numerous options including gender, age and even a specific zip code. However there are instances where general traffic will give you better results. It just depends on what kind of website you have and what you are selling. But how will you know if you do not track your results? For instance you may find that although your targeted traffic gives better results the cost for purchasing this kind of traffic is high. In sharp contrast cheaper general traffic while giving you less sales actually gives you more profit when you do your sums at the end of it all.
Sadly most busy webmasters feel that it is too much work analyzing their site traffic. Actually it is well worth the trouble and time spent because it will give you invaluable information to help you increase your sales very quickly.
Tracking your results and constantly testing is actually the biggest secret to rapidly increasing your sales.
Numerous other benefits
There are plenty of other benefits that you will enjoy by purchasing traffic. For starters more traffic will mean higher chances of others linking to your site and this is one of the reasons why most folks who buy traffic find that their search engine rankings with leading search engines like Google dramatically improve within a short space of time. This opens the door for you to receive free highly targeted traffic directly from search engines.
Adult traffic, Casino traffic and certain categories of non-adult traffic is usually a very engaging kind of audience and purchasing this traffic can help any website climb quickly out of oblivion to dizzying heights of success.