Shopify is one of the best online ecommerce platforms which makes selling seamlessly easy. The sophisticated design and colossal number of features that comes under the platform speaks for itself and if you have used the platform you already know that it is worth every dollar spent. However, just like with any other internet marketing platform, you need a solid strategy in place to see things working.
In this guide, we have sampled up some of the best ways to optimize your shopify store and increase your traffic and sales. Here is what you should be doing to leverage that traffic;
Improve Your Site Loading Speed
For many years speed has always been a significant factor that every internet marketer needs to keep in mind. The reality of the matter is that nobody is willing to wait for a slow loading page to display so that they can go to the next step. If your website loads slowly, then it could be the reason why you are getting low conversion rate or no sales. There are plenty of tools and addons that you can use to enhance the speed of your website. Caching is also something else that you need to consider to improve speed.
Avoid Content Duplication
Duplicate content is something that is common with many sites. Sometimes it happens due to poor SEO indexing. It is however your duty to ensure that the right pages are indexed and you have blocked what could bring about duplicate content. For instance if your store has the categories and tags indexed, content duplication could easily come by. This is especially if you haven’t optimized and used descriptions on them. You need to do your homework when it comes to this and ensue that you have the descriptions spot on as well as proper indexing.
Optimize For the Search Engines (SEO)
If you ask any internet marketer what their favorite traffic source is, more often than not, SEO will pop in as one of their favorite. The fact that the SEO traffic is organic, highly targeted and above all it’s free makes it a good source which every serious internet marketer shouldn’t miss out on. Although SEO involves some technical approaches, it surely is a worthy path. Even if you have to hire someone to help optimize and make your website more visible in the search engines, you surely will get a good return for your investment. Some of the optimization factors that you should look into keenly includes keyword targeting, optimizing images, keyword density and prominence among others.
Consider PPC (Pay Per Click)
Perhaps the first place where experienced internet marketers go to for instant and high converting traffic is Pay Per Click. Pay Per click is a traffic model where an advertiser pays for displayed advertisements and they are charged when a visitor clicks on the advert. The cost of advertisement is mostly based on bids and how competitive the target keyword is. This approach is characterized by high conversion, thanks to the high targeting features which the advertisers get. Some of the best platforms to gets started with on PPC includes Facebook advertising, Google Adwords among others.
Create A solid Content Marketing Strategy
Although one can survive with SEO and paid advertising, any serious marketer who is looking for long term results shouldn’t forget that content marketing is a promising approach. For many years, content marketing has been a marketing wagon for many online entrepreneurs and so far, it has stood tall and become one of the best strategies that one can use. After all, without content how will you convince your buyers and readers to buy from you? With this in mind, you should consider blogging more and creating better content for the future of your website.
Capture Visitors Through Email List
There are many ways to capture the attention of your visitors and one of the most proven one is getting them into a sales funnel. With the known fact that most first time buyers (impulse buyers) will not buy from you the first time, you need to ensure that they will come back to your site again. Capturing them through email lists is one surefire way of turning them into leads then later into customers.
Retargeting and reaching them through paid advertisement is also something that you may want to highly consider. This can be done in almost all major advertising platforms.
Integrate Social Media And Video Marketing
If you haven’t been using social media or video platforms like YouTube to get leads and customers then you haven’t been doing marketing. With a billion active users on the social media and millions of videos viewing watched every minute, there is no reason not to dive in this kind of marketing. The good thing with social media and video marketing is that you can start without any initial capital and still get amazing results in the process. You just have to come up with a clear plan and strategize on how to get traffic from these sites. There are plenty of guides on how to use these sites and platforms for traffic and they are easy to get started with.
From the sleek design, speed and top notch performance that come under Shopify, there is little doubt that one can’t see positive results from their ecommerce marketing. The only thing that one needs is a working strategy which we have gone through plenty in this guide. They are both easy to implement and most of thse approaches won’t even cost you a dime to get started with.
If you are looking for high quality traffic that you can count on to convert almost instantly on your shopify site, then why not try out one of our high quality targeted traffic packages? You can customize and target whatever audience you need and whichever country you’d like to get it from. Get in touch with us and we will help you out with anything that you need to get you Shopify traffic working for you.