Are you using social media to generate traffic to your website? If you are not, then you are missing out on a lot of things that could potentially change your online marketing. Social media has been one of the best internet marketing strategies that one can use to get traffic for their website. But why is social media marketing getting popular? It is simply because it works. If social media did not work, then nobody would be paying attention or spending their time on something that doesn’t yield anything. Even better, anyone regardless of their experience can easily start using social media for their benefit.
In this comprehensive guide, we will go through the many ways that one can easily utilize social media to their benefit and get tons of high quality web traffic that will lead to conversions.
Why Social Media Matters
Social media is a platform formed by many online websites where over a billion people interact on a regular basis. This has created a whole new market where not only people get to sell their products but also make a passive income. Many people have switched from their offline business models and created a whole new marketplace online where they can earn a living. Of course you will not get all the 2 billion users, but with a good strategy at hand, you can get a piece of the pie. The good thing with that is that you can start with little or even no capital and go up.
The next reason why you would want to use social media as a vehicle to drive traffic to your website is simply because the opportunities are endless. There are lots of social media sites that one can get into and start generating traffic from which makes it better than many other internet marketing approaches one could opt for. You can do sales through social media, build a follower base and pretty much any other approach that you can think of.
One will also love the fact that you do not need to have an established website to start getting traffic from social media. All that matters is your efforts and what you do with your marketing strategy. Whether you have a small website that you just started or an established one that has been around for ages, social media is an open place where you can get real results.
That said, here are the strategies that are little known, yet still pack a punch when it comes to generating tons of web traffic to your website.
Focus On A Few Top Sites
One of the reasons why people fail in social media is having too much in their hands. When you have a lot of sites that you cannot handle or take care of, then you will find yourself spending too little time than you need for individual sites. Most of us think that getting more profiles on as many social media sites is the way to go, but that isn’t really the case. In fact, you could end up getting less traffic than you expect as compared to having few and manageable social media profiles on a few sites.
So what is the strategy and way to go with this? You need to make sure that you handpick the social media websites that you need to work with. It is recommended to keep it at about 5 and focus on the best ones out there that have a large number of users. Twitter, Facebook, Instagram, Pinterest and LinkedIn is what most people would go for. With a good strategy, using these 5 sites can bring a huge change onto your website. Their collective user base is over a billion and they rank among he most visited sites across the web. Each one of them is different in the way that the interaction is done, so you have to master and come up with an approach that works on each one of them.
Dedicate More Time To Social Media
Social media marketing is considered simple as compared to other common internet marketing strategies like SEO. However, many people have taken it to a whole new level and this has in turn costed them. People do not dedicate more time to social media like they do with other strategies. If you want to succeed in the social media marketing game, then you have to make sure that you take it more seriously. Like any other approach to marketing, you need to create workable strategies that will ensure that you will get good results from it.
As long as you dedicate more time to social media, just the way you do with any other internet marketing strategy, you will get high quality web traffic that you will be happy with.
Focus On Building Long Term Relationships
Yet another mistake that many people, especially beginners do is to hard sell stuff to other people. As much as you badly want to make a sale and generate tons of money, hard selling and doing things aggressively simply don’t work. And if it doesn’t, you won’’t get far with it. This is because the social media wasn’t primarily built to be a marketplace. If people wanted to buy something they would have just visited an E-commerce website. That said, you needed to change tact when it comes o social media and come up with a strategy that is both acceptable and good for the users.
Hard selling is something that every professional will advise against and that is simply because it doesn’t work well. People use social media to interact, know other people and build relationships. Successful businesses that uses social media to drive traffic always tries to build relationships and that is simply how it works. This is an approach that works well with almost any social media site. Having said that, you have to make sure that you understand your audience and focus on helping them first before trying to sell them something.
Spy And copy Your Competitor’s Strategy
When it comes to strategizing, there are a lot of things that one needs to know and do research on. Among them is to find an actionable strategy that helps to bring in tons of traffic. However, that can be costly and can take a lot of time. However, there are many ways of dealing with that, and among them is to try to find out what your competitors are up to. It has become something that everyone does in our modern world.
There are many ways and plenty of handy softwares that one can use to scan and analyze competitor website. Such analysis can give you lots of information including the amount of traffic that a site gets, the traffic source and even the approximated budge spent on advertisement. The amount of details and statistics that one can gather depends on the type of tool and its capabilities. As much as spying and investing in another person’s method is, this has been the trend. And if you are not going to take advantage of these tools, then someone else will do that. Perhaps your competitors are even using it to spy on you and improve their site’s traffic generation strategy.
Work With Influencers
If you have been on the internet for a while, then you already know who influencers are, or at least hear a thing or two about them. They are simply the people who help bring a brand to more light. These are the people who are popular in a particular niche or industry and they usually have a huge following in their social media. Getting the help of social media influencers will help you gain more followers and brand exposure. Depending on the influencer and how they share your advert, you could drive thousands of traffic easily without having to spend too much. It is also something that many big brands are focusing on. This is enough to let you know hat it works and that you can get good results from your influencer marketing.
To succeed in influencer marketing, there are a number of things that one must adhere to. First, you need to work with influencers who are in your niche. Next,, you should make sure that the influencers have a lot of followers in their social media profiles. The more the followers, the better the exposure hence increased traffic in your website. You should also make sure that you are only working with influencers that are within your niche. This will ensure that you are getting leads and traffic from people who are related to your site. Without doing that, then you may not get the results that you expect, since most of them will not be interested in what you have to offer.
Now that you know how and what to do to get high quality web traffic from social media, the ball is in your court and you can make your move and get high quality traffic with the methods shared above.
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