If you ate serious and want to take internet marketing to the next level, then you need to master some of the most important terminologies as well as how they work. If you have been online for a while then you must have come across the term, bounce rate. But what is bounce rate? And does it matter in any way to how your website and how it performs online? The straightforward answer is yes, Bounce rate maters.
Below is an in depth guide on bounce rate, what it is and why you should be concerned about the bounce rate of your website traffic.
Understanding Bounce Rate
Bounce rate of a site is the rate at which visitors come in and leave without progressing to another page on your site. To make this easy to understand, let’s use a practical example. For instance a website receives 200 hits to a page and of the 200 visitors, 150 of them leave the website without clicking on a link on the site. The bounce rate of that website is calculated as 150/200x 100. This gives us 75%. So the bounce rate of that website is 75%.
How does bounce rate affect your website? It may seem like a useless metric, but digging in deeply, you need to ask yourself why people are leaving your website without proceeding to read another post. Is it because they find your website unattractive, less helpful or do they get satisfied and just leave.
Research has been done over the years to determine user behavior when they visit a website and the verdict is that the more detailed and informative a page is, the more relevant it is considered to be. People tend to spend more time and browse other pages when they find a page is useful.
The higher your web traffic bounce rate, the bad it is for your site and it means that something needs to be done. You need to do the necessary tweaks to ensure that your site contains the visitors and they end up reading more from your website.
On another angle, bounce rate is a metric used by search engines to determine how relevant a page is in the search engines. Being in the search engine’s algorithm, it is an important factor that could determine the amount of organic traffic that your website can get. If you are therefore planning on getting quality traffic from the search engines, you should ensure that your website has a low web traffic bounce rate.
Although it gets harder as the website grows, you need to ensure that you do this to stay ahead of your competition.
So if your website has a high website bounce rate, it is a bad metric and it means that you are not doing well with internet marketing.
How To Reduce Traffic Bounce Rate
- Improve the quality of your website content
Keeping your audience fully engaged is the best way to reduce the bounce rate of you website and the perfect way of doing this is by improving the quality of your website content. Without a good copy, your content might never sell or appeal to the reads therefore making them lose interest which they will respond with by leaving the site. If you need to hire a copywriter to help you create better content, then that is a good investment that is worthy.
- Use contextual links in your website posts
Another surefire way that you can use to keep your traffic bounce rate low is by increasing relevant contextual links on you website. A natural web post that is meant to be resourceful should have some links which link to another post on the website. Placing these links precisely at the best positions where the reader finds it relevant is an excellent way to get them to click on it. The more you have relevant contextual links, the better the chances to reduce the bounce rate.
- Reduce the amount of Ads In your Website
Advertisements are good and whether they are your main site’s income source or not, they need to be limited in the way they appear. Some websites have too many advertisements making people feel uncomfortable which makes them leave before doing anything. This increases bounce rate which in turn harms the website and its long term performance.
- Increase your Website Loading speed
Have you ever visited a website and waited for it to load for 30 seconds? If you’ve ever come across a site that takes time to load, you’d hardly wait for 20 seconds for it to fully load. So what happens when a website takes time opening? People will simply leave and try another website. As such, you need to make sure that you have done everything possible to increase your website loading speed. This starts with the hosting and basic website optimization. On the optimizations side, it is advisable to cache your website to make it load fast.
- Open External Links in New Tab
One of the biggest mistakes that many people make when setting up posts on their website is how they allow external links to dictate their website. Most of us just add a link without adding the “open in a new tab” attribute. What happens when people open the external link on the same tab? You lose them and they will have left and gone to another site. To avoid this, always use the “open in a new tab” link whenever you link to an outside source.
As far as internet marketing is concerned, bounce rate is something that needs to be critically monitored and addressed. Hopefully, the guide above has been beneficial in giving you a heads up on what to do. Followed to the letter, you should get better performance on your website.
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