By now, we all know that search engines are the king of web traffic. Getting ranked on Google or Bing for a highly searched keyword is like getting a share of the web. Getting your website ranking on top means that you will get free organic traffic from the search engines. Since these keywords are highly targeted, you can also expect to get high conversion rate from the traffic. This is one of the main reasons why the search engines are regarded as one of the best places to get high quality traffic to your website. But there are things that one needs to keep in mind when they are using the search engines to get website traffic.
In this guide, we will highlight some of these common mistakes that people do which affects the way they are getting traffic from the search engines. Here they are;
Poor Keyword Research
SEO starts with keyword research. Finding profitable buyer keywords that are easy to rank for and those that one is sure to get their website on the top spots. One of the big mistakes that many people do is to assume that people might be searching for a particular keyword and then create content based on that assumption.
To find the best keywords, one should use a good keyword research tool which will help them discover more keywords and those that are easy to rank for. There are plenty of tools out there which can help you do that. Some of them are free while some are paid for. They are crucial tools to finding the highly profitable keywords and whether one should pursue the keyword.
Failing to Optimize Your content
The next thing that you will want to do after determining the keyword to go with is to ensure that the content is of the best quality and that it is optimized as required. Some of the things such as keyword density, content length, keyword prominence, and keyword in tiles among others should be taken care of. The website should also be made to be speedy and other tweaks taken care of.
This is a very important part of Search Engine Optimization and without this, you will find it easy to beat your competitors and rank above them. You may need to do a little background research if you are still new to SEO to find out more about on-page optimization.
Poor Web Design That Isn’t Responsive
The past decade has seen the web revolutionize into the next level of tech, most noticeably with the innovation of smart phones and smart devices such as the tablets. Accessing the net has now become easy-peasy. However, from an internet marketer’s point of view, you need to make your website responsive and easily navigable to make users easily navigate and surf your site seamlessly.
Some of the latest technologies such as Accelerated Mobile Pages (AMP) is the future of how search engines will work. The technology is still young but it has already shown a big impact and how the web can shift, especially with the use of smart devices.
Ignoring social Media
Most of us think that SEO is all about writing keyword rich posts and getting backlinks from other sites. Research has shown that search engines such as Google and Bing use social signals to determine the relevance of a web page. A website with more social interaction such as more tweets, Facebook likes or Google plus shows that the website appeals to many people. Search engines see this as a plus and give more value to a website that has these social signals.
If you therefore want to be ahead of your competitors, you need to engage in the social media so that you can get these social signals which are seen as a plus. It is also something that is very easy and any newbie can do it. Just be on the social media, share your content and let the viral effect take control.
It is hard to believe even at this era, people still slap keywords anyhowly on their website content with the hope of ranking higher in the search engines. While it may spike the site on top, it can only last for a short while before it is shot down due to algorithm updates. Marketers need to understand that SEO took another angle and content needs to be themed and structured to meet the audience’s needs. Google and other top search engines have taken their algorithm to another level where search engine positioning will depend on user interaction.
If you have been forcing keywords, then you need to change your strategy and make sure that your content is naturally themed and that you haven’t forced keywords.
Using Improper Backlinking Techniques
Acquiring backlinks for your site is something that has for long been proven to work in improving your website rankings on the search engines. But most of us do it the wrong way which ends up in getting the website penalized or getting it to be de-indexed. Black hat techniques such as spamming blog comments, wiki links and other un-natural link building have made many suffer the Google penalties. Most victims who fall to these kind of link building methods are beginners who have less knowledge about search engine optimization.
If you would like to get search engine traffic to your site, then you should focus on building white hat links such as guest blogging and press release which are acceptable in the search engine algorithms. Other means to cheat the system will result in your site getting punished and you will not get any traffic from the search engines.
SEO is one of the bets traffic sources on the internet and as such, anyone who is serious about internet marketing should consider optimizing their website to rank on top in the search engines. It may be a tedious process but it definitely pays off in the long run.
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