What Does Page Views Mean in Google Analytics?-A Handy Guide for Website Owners.

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If you own a website or a blog, you know it’s crucial to have detailed analysis of your website’s performance. You also know that Google analytics is among the premiere tools for generating detailed analysis of your site’s traffic pattern. But do you know what page impressions mean in Google analytics?

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It’s imperative for any web content owner to have an in depth understanding of the intricate relationship between increased pageviews and Google analytic. Unfortunately though, there are just but a few sources of information on the subject. Not to worry though. This article answers the fundamental question: What does pageviews mean in Google Analytics? Read on.

For starters, what is Google Analytics?
Simply put, Google Analytics is a free and powerful Google service tool that helps website and blog owners to track their site’s performance online. Basically, Google analytics enable users to extract useful insights on visitors behavior whenever they visit. From the resultant data, web content owners can better understand how long internet users linger on their website, how often users peruse beyond the landing page and even which of their site’s content piques visitors. Website owners can then leverage on the data to adjust the weak links in their website.

The relationship between impressions and Google Analytics.
As a way of introduction, pageviews, also known as impressions, are a representation of the number of times visitors have viewed a given webpage in a specified duration. Google avails the necessary tools to track the pageviews registered on different pages and subsequently stores the resultant data on Google web servers. It is this data that you can leverage on to improve your website traffic flow and visitor retention.

So, what does pageviews mean in Google analytic?

1. High page impressions don’t always represent increased traffic.
While it’s true that increased traffic always leads to rise in page views registered, it’s all not always that page views represent an increase in traffic. In fact, you should always be privy of your page impression patterns as they can be altered by a number of factors such continuous refreshing of webpages by a single visitor, increased bounce rate and access of the same site by the same visitor but from different devices.

2. Websites that boast of a great layout and relevant content generally register more pageviews.
Page views is a representation of your site’s performance. Low page views mirrors an under performing website while a high number of pageviews is an indication of a well performing website. Often times, websites that have a great layout and relevant content registers a larger number of pageviews than those whose layout seem dull and less user friendly.

3. Effects of refreshing Webpages.
Whenever a visitor hits the refresh button, the data is captured by web servers as a separate pageview. This is because web servers actually rebuilds the refreshed page, an act which is similar to opening the page for the first time. You should, as such, be privy to your Google analytic results especially when ascertaining the number of unique visits your website receives in a particular duration.

4. A bounce is also registered as a page view.
Often times, users searching for some given information through organic searches are forced to sift through a number of results pages before settling for their preferred page. They, as such, make brief stops on some websites but this is registered as a page view.

5. Conversion rate means everything.
Virtually every web content owner aspires to turn their visitors into potential followers or even clients. That’s where converspie-chart-1569175_640ation rates matters. Simply put, conversion rate is the percentage of your site’s visitors who follow a specific set of actions. The higher the conversation rates, the more authoritative is your site. As a matter of fact, it’s far better to have an average number of visitors who can actually complete a desired action, such as signing up and downloading information materials, than having a multitude of non engaging visitors. Through Google analytics, you have a chance to improve your site’s conversion rates by working on the weak links.

6. Visitors and page views.
Statistics on the number of visitors stopping by your site is perhaps the most important parameter that truly shows your site’s popularity. Google analytics will often show how many unique visitors your site registers, source of traffic and even referrals.

Closing thoughts.
Google Analytic and page views are certainly the most important parameters that you should leverage on to build your website’s traffic. Yet, unless you know what pageviews mean in Google analytics, the data becomes just another ordinary report. With the information above though, you can certainly do more with your site’s pageviews data.

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