If you are a website owner or run a blog, then you have to find a way to keep track of your website traffic. This is the only way that you can make informed decisions on the way forward for the website. Keeping track of the website traffic, visitor sources and their actions will help you know what kind of traffic works on your website. It will help you know what traffic approaches to leave an how to scale up your online business.
In this comprehensive guide, we will go through some of the best website tracking scripts, extension and plugins that you can use to keep track of your website traffic and performance. It will help you make informed traffic decisions. Here they are;
Google Analytics is arguably the most popular web tracking script in the industry. As you can judge from the name, the tracking tool is made by Google and is used by millions of users across the globe. The sophisticated features that it comes with makes it stand out and help website owners to efficiently keep track of their traffic and visitor behaviors. You can track anything using this tool. From tracking user behaviors and actions to keeping track of your ads bidding performance, this is something you can use efficiently on your website. The tool can be installed on countless number of websites and you get a nice dashboard where there are graphical data showing source of traffic, click through rate, bounce rate, number of visitors by location among many other data. Using Google Analytics is absolutely free and that makes it one of the bets reasons o get it.
Having it installed on your website is an easy process. After signing up, you can easily install a code which is found in the analytics dashboard. After that, any action relating to website visitors on a website will be tracked and displayed on the Google Analytics dashboard.
Heatmap is more of a behavioral tracking script rather than a website visitor counter. Imagine if you could understand your website traffic users and be able to see how they act by clicking and navigating your website. The tracking script will let you know where your website visitors are spending time most and also where they are clicking. In short, you will understand them and know what triggers them to leave or where you need to improve on your landing page. It is an excellent tool for anyone who is trying to improve on their conversions, whether it is on a blog or an advertising landing page.
Such a script can help you to easily understand what needs to be changed on you website in order to get better results. So, if you are looking for a good way to better understand your web traffic and their behaviors on your website landing pages, then Heatmap is a good tool worth considering. The only downside is that you have to spend some money to access full features.
Clicky is an independent and effective web tracking tool that you can easily install on any website with ease. You simply add a script to your website and activate your account. Clicky has received a lot of love from website owners and bloggers for its efficiency, sophisticated array of features and their nice dashboard that is easy to use. It is a great tool for anyone who is looking to optimize their website and scale up for better results. Clicky also has their own heatmap as an added feature which is a plus for anyone who wants to better optimize their website and improve things like click through rate while also reducing bounce rates.
It has a free and paid options with the free options covering websites that are small or still in their beginning stage. This therefore mean that anyone can use the tool as their website grows.
StatCounter Free Web Stats
Statcounter is yet another website tracking tool that has been around for many years. It has won accolades for its superior performance and dependability. It has an advanced dashboard that features graphs and in-depth data that will help users better understand their website users and how they interact with their landing pages. With the tool, you can get data on bounce rates, page views, page load activities, returning visitors, traffic sources among many other data.
The tool has seen a lot of improvement over the years and turned from a simple web tracking script to a more informative one that helps uses better understand the performance and scope of their site. Statcounter isn’t completely fee. Although there is a free account that lets you get traffic data, there are limitations to the data that you will receive. It isn’t however that expensive to upgrade, and the data you get in the process is invaluable. It is totally worth the investment.
There are many other website tracking scripts and tools which you can find online, but these are the most popular ones. They have stood the test of time and provided users with invaluable results which helps one easily optimize their site for better results.
Now that we have gone through some of the best website traffic tracking scripts and tools int he market, which one should you choose? Although you can always install unlimited number of scripts without restrictions, sometimes they can clash and cause errors on your website. They can also make your website to slow while loading the scripts.
You can have any of the tools above, but if you are still a beginner with lower budget, then you may consider going with the free options like Google Analytics and the free version of Clicky. For advanced users who need to scale, any of the tools whether free or paid will make a good choice.
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