Ask any experienced internet marketer what their goal is and they will tell you to always do what you can to drive traffic to your website. But when you get into the traffic acquisition jam, you will realize that there is just more than getting traffic to your site. You have to make sure that the traffic that you are getting will get you sales and conversions. Not all web traffic sources will give you the results that you need. So how does one get the traffic that gets them conversions? In this guide we will go through some of the best kept secrets that lets you understand that your website doesn’t just need any kind of traffic but one that converts.
Know The Best Traffic Sources
There are a bazillion traffic sources that you can find online, but not all of them will work for your website. This is based on the different ad serving among other factors. Due to this fact, you need to try out the different types of traffic and see which one of them will fit perfectly for your website. It could take time to find the perfect one but the validity of trying out is well worth it. There are also dozens of free traffic sources out there, so you don’t have to worry about spending tons of money. As long as you have the time and take action, you stand a high chance of succeeding online. You should also keep in mind that some traffic sources will work for some niches while they may not work for others. By way of example, pop ads work perfect for a gaming niche but will likely not wok for finance or business sites. To understand which one works for you best, you have to do your research and due diligence.
Do Split Tests To Maximize Your ROI
The next thing that you’d want to do is to keep testing and drop any other traffic strategy that isn’t working for you. This will help you to cut down costs and increase your ROI. This is mostly important for people who are running paid campaigns. Split testing is the process of determining which campaign is better than the other by introducing different ad campaigns. When you are paying for advertisements, the most crucial thing that you need to keep in mind is to ensure that you do not waste you money and make wrong financial investments and this is where split testing comes in handy.
Spy On Your Competitors
Perhaps a very quick way of winning in the industry is by bettering what your competitors are doing. Imagine a situation where you can see your competitors acquiring visitors and you see them making sales and growing their business. You must be thinking that it could be amazing. The good news is that you can be able to see all that and spy on them on almost everything. With the multiple online tools that are available in the market, there is no reason why you shouldn’t know what moves your competitors are doing. In fact, they could be watching you and using that fact to stay ahead of you. There are tools ranging from spying on their advertising campaigns, social media engagement and even their estimated conversions.
Do Thorough Search Engine Optimization
SEO as it is known in the internet marketing world is something that you cannot ignore. As long as people continue using search engines like Google and Bing to find things online, which by far is the most accurate and loved way, search engine optimization remains a crucial part of marketing. SEO entails optimizing a website or a webpage and making it more search engine friendly so that it appears on top for certain keywords when end users come to search for them on the search engines. It involves tweaking a number of algorithms and structuring the website to meet set objectives. It could be a tedious and somewhat complex process especially for newbies but it is well worth the time and investment that one makes.
Engaging With Customers On social Media
One well hidden secret that many newbie internet marketers hardly realize is how to engage with their clients and customers. With the power of social media, everyone has a chance to keep their customers and clients locked so that they can build trust and brand awareness. If you have ever taken the chance to go through some of the top performing sites and checked their social engagement you will realize that social media has a role to play in growth of a website. You should therefore focus on interacting with your audience in the social media and you will start seeing growth in you social media community and engagement. The good thing is that social media doesn’t demand you have any capital to get started.
Internet is steadily growing and people are relying on it more and more each day. Businesses are switching and taking their businesses online and if there is a business out there that isn’t forging towards an online future, they are doomed to fail. From the buzzes on the social media to the ever growing eCommerce businesses, there is a huge market to tap into. The good news is that internet marketing isn’t as hard as many people perceive it to be. One can easily master the marketing trends and sooner or later could become a pro.
If you are however looking for ready traffic that is ready to be sent to your site and get you conversions, then you should check out our high quality traffic service that we have been using to serve hundreds of online sites and blogs. We know the ins of traffic acquisition and this is why we have been in business for rover a decade. Our clients come back for more each time, thanks to the quality of traffic that they are getting from us which gives them solid results. So why not jump in and buy one of our traffic packages while they are still on offer?