Increase Website Traffic = Grow Your Business
Building traffic to a website takes time and skill which most people especially beginners find it to be a big pain. There is however no way a website can survive without getting traffic. It is therefore, a must to drive website traffic to get more sales and leads.
Depending on the approach you use to generate traffic, it could take months to get the right traffic that will get you conversion. Your knowledge of internet marketing also matters and will help you get around with some of the tricks.
Below, we will cover some of the things that you could be doing wrong with your traffic acquisition approach.
You Might Be Targeting The Wrong Audience
When talking about website traffic, it shouldn’t just be any random traffic. If you are serious about making sales and conversions from you website traffic, you need to make sure that the traffic is highly targeted and that you are getting the right type of audience.
To better illustrate the importance of targeted website traffic, here is an example;-
Suppose you are running a website selling jewelry and you need to channel quality traffic to that website, what would be the best way to do it? There are many options out there and among those that you will have to choose from includes buying generic traffic. This is traffic that comes from different countries, different genders and all kind of niches. Although this kind of traffic is cheaper, you shouldn’t expect to make a lot of sales and conversions from it. This is literally because the audiences were not intending to buy the jewels.
The other option you will have is to acquire targeted traffic from precise audience which is the best approach that you should be focusing on. With today’s internet marketing you can get laser targeted traffic based on location, niche, age and gender. Getting traffic that is targeted to your Jewelry website will guarantee you more sales and conversions because these audiences were interested in them.
It is better to focus on getting small amount of targeted traffic than a bazillion of them that are just random. Doing this guarantees that you are both cost effective and not wasting time with efforts.
Poor Keyword Targeting
SEO being one of the best internet marketing strategies has become bread and butter for every website out there. Regardless of the niche that you are in, there are millions of visitors who are using the search engines to land on your competitor’s websites. To stay afloat and ensure that you also get a share of this, you need to optimize your website and make sure that it is able to bait enough traffic.
To do this, you need to understand some of the basic SEO marketing techniques and the first that you need to know is keyword research. Keyword research involves digging up keywords that are being searched by audiences on the different search engines. This will allow you to increase your focus on what people are searching instead of putting effort on keywords that are less known.
Among the best keyword ideas that you should keep in mind includes;-
Focusing on long tail keywords which usually have lower competition and easy to rank for in the search engines.
Focusing on buyer intent keywords that guarantee more sales. These are keywords which are searched for by people who are interested in buying a certain product or service. Examples of such keywords are: – Buy affordable laptops, best lawn mowers to buy.
These are just two of the approaches that you can use to not only increase your website traffic but to also get better conversion rate from the traffic that comes to your website.
Your Content Could Be Of Low Quality
Sometimes the quality of content is something hat one should double check. Perhaps the content isn’t covering everything that the audience expects. You can choose to rewrite or add more information to top the existing content. If need be, you can also hire an experienced copywriter to rewrite the whole article and ensure that it is of the best quality. This not only ensures that the reads enjoy reading through it, but the process also increases the chances of closing in more deals.
So how do you know that the content quality is good enough to convert? There are several ways that you can use to gauge the performance of your content. Among them is monitoring and keeping track of user behavior and how they interact with the landing page. Using scripts such as Heatmaps should do most of this.
You can as well think of implementing split tests. Split testing is the process of using different landing pages and lead capture forms on different instances to test which one works better than the other. You can do as much split testing as you can to determine which page is perfect for you.
Your Website Isn’t Responsive
It is hard to imagine that in today’s web, there are websites that one cannot load on different devices. With a majority of people using mobile phones and other smart devices, it is important to ensure that your website can be easily navigated. Otherwise you will be getting traffic but can’t get the best conversion since the website is hard to navigate through.
To make your website responsive, you should focus on using the latest CMS platforms that make the designs cool and responsive. You can also hire a web designer or a coder to help you convert or design a new responsive website. With this in your checklist, you can be sure to get more sales and conversions.
With the plain reality that a website without traffic is as useless as a business without customers, traffic remains the lifeblood of any online business. With the above issues addresses, you should be able to get some solid website traffic within a shorter period of time.
We also have high quality targeted website traffic which you can get today to give your website the needed boost to generate you sales and conversions.