Increase Website Traffic = Grow Your Business
Social media is undoubtedly one of the best ways to get traffic to any website. The best part about the whole approach is that the traffic is free. However, just like with any other internet marketing strategy, social media marketing has some rules and if you break any of it, you could end up messing everything. If you are new to the social media marketing game, then there are many things that could go wrong if you are not very careful.
To get you rolling and get the best out of the social media, we have prepared this comprehensive guide where we cover some of the mistakes and things that one needs to avoid so that they can keep the juicy social media traffic flowing to their site.
Failing To Allocate Time For Your Social Media Marketing
Social media marketing are just like any other marketing strategy that you can implement online. The more serious you are with it, the better you get from it. Most people underestimate the powers of social media sites, forgetting that over 25% of people across the globe are active on social media. With over a billion people on these sites, you really need to sit down and come up with an actionable strategy to bait this traffic to your website.
The only way to get the best out of social media is by using some of the proven social media strategies. Jumping onto social media marketing without a plan is planning to fail. The good news with this is that there are tons of social media strategies that you can borrow from social media gurus and experts who blog.
Poor Niche Targeting
Everyone is up to something in a particular niche and marketers should also create their targeting based on their audiences. Without proper targeting, you will be punching misses and never reaching the right audiences therefore getting poor results. If you want to get good results then you should make sure that you make precise targeting while reaching out to your audiences.
Imagine you have a blog where you share information about particular sport equipment. You can’t go around sharing the content with every other user since not everyone is interested in that sport equipment. It is obvious that doing this will result in poor quality results that won’t end up in sales. But when you make precise targeting and reach out to guys who are sports enthusiasts, you are sure to get tons who will be interested in learning more about the sport equipment. As a result, you will also see tremendous amount of sales. This is the power of niche targeting at its best.
Ignoring Smaller Social Media Sites
We all know which top social media sites are and most of us rarely know that there are over 100 social media sites across the globe, which all have their own unique system. Most amateur marketers are used to the three most common ones; Facebook, Twitter and LinkedIn. Few go beyond to use sites such as Pinterest and Stumble Upon. While these top brands are the real deal when it comes to traffic, and they have amassed hundreds of millions, there are other social media sites that are also good and could help you drive thousands of traffic to your site.
In fact some of these other sites which are less known to internet marketers are easy to use and get traffic from. Most of these sites are untapped and there aren’t as many competitors as the big ones. You may also need lesser effort to get traffic to your site since there are not as many competitors.
Poor Social Media Automation
Automating some of the tasks on social media is one of the best ways to both become active and relevant. But this only happens when the automation is at a manageable level. Some of the internet marketers do the whole thing wrongly, ending up sending spams updates and links which in turn doesn’t add value to their followers.
There are many bots and scripts that can be used some automating tasks, but there are those that are meant to be used by black hat marketers which you shouldn’t use. These tools easily send spams if you are not careful and this will make people start un-following you which could be the beginning of your social media marketing demise.
Among some of the best ways to get the best out of the social media sites is by paying for advertisement campaigns. There is however a huge difference, all depending on the strategy that one uses. One of the most common problems that many people make is poor budgeting which eventually becomes costly ending up in a failed project.
When handling social media marketing campaigns, you have to make sure that you set a realistic budget and make sure to keep track of their performance. As a marketer, you need to understand that there are some campaigns that will perform well and others will also perform poorly. This is something that is normal and it needs one to do split testing to determine which campaign should be optimized and scaled up for better results.
Social media marketing is one of the best ways to get your website flooded with thousands of visitors. This however happens when one has a good strategy that they have proven to work, while also avoiding some of the common social media mistakes. The mistakes and flaws mentioned above are what many internet marketers face and end up with poor results. They are some of those that you should be keen to avoid to keep your social marketing alive.
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