Tactics To Use Your Old content To Get More Traffic And Conversions

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We can all keep creating content for our blogs and sites but how good is that doing to your brand and online business? Of course it is always a good idea to keep the blog fresh and authoritative in the eyes of the search engines so as to get more and more traffic to the site. But did you know that you can leverage your old content to get more traffic to your site? This is without having to create new content on your site. Here are some of the approaches that you can use to get more from the aging content on your site.

Sort Out the Old Content By Performance And Re-Post The Best

We all have that content that made a big wave, and if you have been a blogger for a while, you still know the content hat sent you tons of traffic. You might have then asked yourself how to make it work and get you even more traffic. Big sites and blogs always take action and ensure that they have used the content to woo more web traffic to their sites, and you too ought to have used it in the same way. but how do you do this?

You can re-post the content. Although you shouldn’t just duplicate it, you can rewrite it with some fresh ideas only changing a few things and updates if there have been any. If you have been in the online world, then you already know that this happens especially with successful blogs and sites. Just be sure not to make the post a clone and appear as a repetition of the other one as it could irritate the visitors. This is an approach that has been proven to work over and over and there is no reason why it shouldn’t work for you too.

Split Test With Different Call To Actions

Check out your old content and see which ones are receiving god amount of traffic. After that, you should start split testing and changing a few things on your site to see which approach and tweak gets you results. Many site owners and internet marketers know that split testing is one of the bets ways to ensure that one can get the best return on their investment, therefore it is something worth going for. It is also not as hard as many people would think. As long as you have basic internet marketing skills, you are good to go.

How does one get started with split testing?  The first thing is to have two or more versions of a landing page and then start by changing things like headings, call to action or button tests and see which one gets you better results. Positioning of buttons and call to actions could also have an effect and worth testing.

Re-Optimize Your Old Content Based On Algorithm Changes

If you have been running your site and online business for a long time then chances are that you have content that dates back years. With time, such content even if they were ranking on top of the search engines, they will start dropping in rankings. This is usually due to the fact that search engines are always changing their algorithms with time. This means that with every change, your old content stands a chance to lose its ranking because it doesn’t meet the recent changes and that is a loss to you in terms of traffic. So, the most important thing to do is to revisit these pages and make some tweaks to ensure that they are compliant with the search engine requirements. The good new is that with several plugins on your site, you can make these tweaks in a matter of minutes and you are set.

This is an approach that many people ignore and forget to use on their sites, yet it could effectively make a huge difference and get you a lot of traffic in the process.

Implement New Media Content

Revitalizing and making your content evergreen is something that you surely would want to do. And with the fact that there are lots of media content that you can create and get tons of traffic by doing that, this is something that every serious internet marketer should do. Among some of the content hat you can always consider include; infographics, videos, slideshows, e-books, power-point presentations and much more. So, how does one go about this approach. All you need to do is convert your written content into one of these and share them on social media and other platforms. Depending on how the content is interesting and informative, it could go a long way as it could easily go viral. And it doesn’t have to be hard. There are plenty of tools and softwares that will help you create infographics, e-books, videos and any other form of media you can think of. This is an easy approach that doesn’t require you to create any new content but instead help you leverage more traffic within minutes.

Final Word:

Let’s face it. We all know that as time goes, the old content on our websites and blogs are pushed back and in most cases, traffic will stop flowing into them. But there is a way to make that content work for you and get you more traffic again.shared above are just some of the proven strategies to help you achieve that. Implement them and you will surely have more traffic to your site without having to create any new content.

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Increase Website Traffic = Grow Your Business

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