Increase Website Traffic = Grow Your Business
Questioning which type of website is best suited for your needs has been an issue since the evolution from standard html pages to mobile and responsive websites. As the design and development trends continue to shift, it is important to address this question. Here are a few things to consider about mobile and traditional sites.
Mobile websites pros
Mobile website development has its pros and cons. On the pro side, you are allotted freedom to cater to the specific needs of the person on the go. Information can be designed to quickly and effectively target your intended audience. Mobile sites can be paired with push notifications to further drive traffic to your site.
Mobile website cons
The downside to the mobile website is that they do not do well by themselves. Mobile sites work better when there is a desktop or responsive site counterpart. Why is this? Because of how mobile sites are designed, there is a limitation on the information and the data which can be shared and collected. Mobile sites are best suited for those who change information (such as blogs, review pages, and new posts).
Mobile website alternatives
One alternative to mobile website design is to have a mobile app. Yet, even with this solution, the design is limited. You could choose to have a responsive website, but the downside to that is in the site’s focus. With mobile sites, you can cater to your on-the-go audience while using the desktop to cater to another audience. With a responsive website, you must choose a targeted market and stick with it.
Popularity is one of the key pros to having a mobile website. With the increase of mobile dependency, mobile apps and mobile websites are quickly pulling ahead of the traditional website. Because mobile websites are catered to quickly be viewed and engaged with, the potential to quickly grow your website’s traffic is substantial.
Responsive ‘traditional’ site pros
While the HTML site is the all-time default website, responsive websites have become the traditional base model to use. To see if your site is responsive, simply scale down your viewing window. If your site scales, then you have a responsive website. But which type of website is best? Should you use a desktop site or a responsive website, or should you go completely mobile?
Responsive websites give you the ability to create one design and have it available for almost any device. This creates a continuity between the devices. It also keeps your website from having any outdated issues. Think about this. If you have a desktop site and want to make a tablet site, then usually you must reformat the site and create one. The same is true for mobile. The information being transferred must be updated per platform used to raise the risk of error. With a responsive site, you only need to update the information once.
Responsive ‘traditional’ site cons
The major drawback from a responsive website is that the content cannot be catered to multiple groups. For example, if you wish to have a direct and optimized experience as you would with a mobile site, you would have to have that across all platforms. This could prove problematic on desktop sites where viewers went engaging and long form content. The second drawback is that responsive websites yield an assumption of compatibility. Smaller screens may not be visually appealing, although the site changes. Margins and images may not scale accordingly as well. It takes a focus on all platforms to ensure that the design carries properly.
Which type of website is best, mobile or responsive?
The perfect solution for you depends upon your traffic needs. For those who have content, which is constantly updated, a responsive website is more suited to your needs. E-commerce sites would also do well with a responsive website, as the risk for differences in information is minimized. If you have a site which leans more to the visual, then a mobile site may be the best website. Sites which need to focus both on people on the go and those who have the time to review content should use mobile websites.
Both mobile and responsive websites should be considered. While a mobile site has the advantage of a large target audience, it lacks in the material which can be optimally presented. Responsive websites give the content but lack in the delivery. Having both could help. Keep in mind that if you have both a mobile and a responsive website that you will have to do twice the upkeep. On the plus side, by catering to both the mobile and responsive website, you meet both the demands.
Determine your target audience, evaluate which method will cause you to have the best SERPs and UX, and then design your site accordingly.