Increase Website Traffic = Grow Your Business
For anyone who has been in the internet marketing industry for quite some time now, then you already know that one can get traffic in two ways. You can either get them for free or pay for them. There are lots of free traffic sources that you can come across today which are both a mix of good and poor traffic sources. This is the same case when it comes to paid traffic as there are those that will have a good impact on your site and those that will not have any significance to it. But one for the big questions that you will hear from almost every newbie out there is; Why would you pay for traffic when you can get it for free?
Both paid and free traffic strategies have stood the test of time and proven to offer success to internet marketers all over. So, What is what makes them different? And Why would one pay for the web traffic when they can get other for free? In this guide, we will explain the need to have paid traffic and why they are considered better than the free traffic option.
Why Choose Paid Web Traffic
Paid Traffic Get You Instant results – Paid traffic has no limits and one can get them for as much as they can afford. This is a different case when it comes to free traffic because you will be depending on various things such as the Google and search engine algorithms which can sometimes chance and demand you to be on toes to lean and try to regain the lost traffic. For paid traffic, once your ad campaign is set up, you can start receiving the traffic instantly and for as long as there is a budget allocated in your account. Free traffic won’t also get you instant results because it takes some steps to implement the strategies involved. And if the free traffic is received fast, they are most probably of a lower quality and will have a very low impact on performance of you website.
Scaling Paid Traffic Is Easy
If you have been doing internet marketing for a while or have an understanding of how things work, then you already know that at some point, you’d want to scale your traffic just to ensure that you are getting the best return on your investment. When it comes to paid traffic, you have good control over your site traffic as you can easily change and make adjustments to ensure that the traffic is working towards your goals. For free web traffic, they will come in based on previous efforts an you will not be able to control how they will perform on your site. So, whenever you are looking for traffic that gives you control over your performance, Paid traffic is the one you are looking for.
Good Traffic Consistency
If you have used free traffic sources such as SEO and social media for your website, then there is one thing that you surely won’t argue. The consistency of the traffic from these websites cannot be predicted which means that you cannot plan or make some goals. This is the opposite when it comes to paid traffic because you can not only estimate and get precise traffic volumes to expect, but you can also expect a particular range of sales in the end. Anyone looking for such kind of traffic that is consistent will only consider paid traffic rather than free traffic sources.
Better Audience Targeting
Don’t you want the kind of traffic that lets you choose your audience? Among the reason why paid traffic marketers will swear by it is simply because you can make precise targeting on the audience that you expect and want on your site. This simply means that if you want to push a product to a particular age in a particular location, you can do it simply by using a number of filters and this means that you can sell more products and get the attention of the people that your product is geared towards. This is unlike free traffic which will not give you such options and control.
Paid Traffic Does Better Brand Building
Brand building is something that you cannot ignore in today’s society where people buy based on what they know and feel is right. Giving your business a good name is a very crucial step towards success and there is no better way to do it online than with paid traffic. Free traffic will not give you much when it comes to this since it is limited and people do not have an idea about what to search and where to find you in the first place.
The Downside Of Paid Traffic
We all know that everything has its own downside and here are some of the bad things and disadvantages that one can expect from paid traffic.
High competition – Having money is a good thing when you are into paid traffic marketing since you can easily bid and get more attention and traffic. This simply means that anyone will a low budget might get crashed and could demand a lot of pulling to get things done.
Scams are on the rise – Scams are all over and the internet is one place where people have lost a lot of money, even more than the real offline world. Since paid traffic involves transactions and the use of money, it is something that one would want to be keen on or else find themselves buying garbage that will not help their website or business.
Web traffic is something that all of us need to propel our online businesses and with a good understanding of the game, comes success. Paid traffic has been a good source and fuel to many online businesses.
We have been in the internet marketing game and have been helping thousands of people get good quality traffic to their sites. Check out our service for top quality web traffic for your site.