As a website owner, you are aware of the importance of search engine optimization to your page ranking. Writing great content is the easiest part of SEO mainly because if you are not a written word junkie, you can outsource the service to a freelance writer. After getting the great content (writing it or having it written) the next step is posting it. Here is why you need to create a search engine friendly web title in every post on your site.
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Most webmaster or website owners simply string relevant words together to form a search engine friendly web title. This is a big mistake. Why? Because Google and other search engines use page titles to index content, page titles are also very essential for giving your prospective web visitor an insight into what they can expect to find on the webpage. In this article, we shall look at how to write search engine friendly web page titles that will have search spiders fighting amongst themselves to index your pages.
1-Use Google guidelines
Google is the biggest search engine and has a set of guidelines for writing search engine friendly page titles for easy page discovery and indexing. To write awesome and search engine friendly page titles and Meta description, treat these guidelines as your personal webmaster bible. The guidelines are comprehensive and easy to follow and should make your road map to creating good page titles a lot easier. According to Google, a page title should be:
– A page title is essentially a 66-80 characters summary of the content on the specific page (Google only shows the first 66 characters while other search engines may show up to 120 characters). Make a web page title succinct and to the point as much as possible. Most people looking to visit your web page rely on page titles to know if the content on the page is what they are looking for so make the description a great one.
•Ensure that every page on your website has search engine friendly web title
-If you have a huge website with many pages, titling each page is easily forgettable. For a website with many pages, it is easy for the webmaster to get tempted to use boilerplate titles. Avoid this at all cost, boilerplate titles are titles used in each web page with little or no change. For instance, if your home page title is “buy cheap merchandise” and your blog page, e-commerce page, and about us page all use the same title, search engines will be confused about which page to display on the SERP, this will can affect your ranking and drive away potential visitors.
2-Avoid keyword stuffing
It is very misguided to think that stuffing your page title with keywords related to your search will automatically result in better page discovery. The truth is; Google, Yahoo, Bing and other search engines frown on this vice. Stuffing your page titles with keywords just to get a better search engine result page-ranking can also affect readability, which can drive away your potential web page visitors. Remember what we looked at above, Google only displays the first 66 characters of your page title (this is more than enough to write a killer page title)
3-Optimize Meta descriptions
Use the description attribute within the Meta tag (Meta) to create a good, easy to read page description that is relevant to the page title. Why? Google sometimes uses snippets of the Meta description to describe your page to potential visitors if the tag description is more descriptive than the page titles on the page, use this to your advantage.