Why Test Website Traffic Performance

Website traffic performance

Website traffic performance tracking is very important and should not be ignored. Amateurs who are getting started with digital marketing might not realize the need to keep track of their website traffic performance, but in the end, they will get to understand that it is very important. There are several reasons why one would want to test their website traffic performance and we will delve deeper into that in this guide.

If you go and ask any expert what their website traffic performance is like, they will straight up tell you all information you may want to know. This is because they have an understanding of what goes on in there. To someone who wants to succeed in digital marketing and get their website to higher ground, it would be impossible not to keep track of what goes on in their website.

Why Test Website Traffic Performance

Below are some of the reasons why you may want to keep track of your website traffic performance.

Let’s You Plan Ahead

Every serious marketer who ventures online must focus ahead. And there is no better way than to understand what goes on in your website. Knowing the performance in terms of traffic, performance and other metrics is important to forecast and know what you need to do to get even better results in the future.

Know What Works

If you are running campaigns and advertisements to get more traffic to your website, then you need to know how they are performing. In short, you should know what works on the website and what does not. This way, you can make informed decisions on the way forward.

Avoid Poor Traffic

Not all traffic is the same. There are those that are poor and will not get any results. This depends on the source and the niche that you are in. Poor web traffic is something that you want to stay away from because it is a waste of time and money if you are buying. keeping website traffic performance information helps you to cull such traffic.

Tracking Website Traffic Performance

If you are wondering how you can keep track of website traffic performance, then there are a number of tools that will help you to do just that. Shared below are s few worth looking into.

Google Analytics

Google Analytics is one of the oldest and most efficient means of tracking website traffic performance. It is free and all that is needed is to place a tracking code on their website. Users can then access a wide range of data metrics about their website performance.


Clicky is a third-party website tracking tool that has become very popular in the past. It has been around for a long time and has proven to have what it takes as one of the best website traffic performance tools.

Monster Insights

This is yet another great tool that can be used to track website traffic performance. It comes packed with features and addons that ensures users learn more information about traffic coming to their website.